On a Mission to Promote Afro-Peruvian Jazz: Pasache Music
NY good business begins every days work with a focus upon their mission statement. Its generally a paragraph that simply and clearly states the companys goals and defines the motivation behind their work. It provides each employee with a direction to guide their work and it allows everyone to see an overall goal. With this bigger objective in mind, each worker can ask an essential question - does my current task lead our company closer to our goal? Without a mission statement, a business freely moves from goal to goal; perhaps they accomplish each task, but they never experience significant growth. The company has not created a long-term ambition, so the accomplishment of short-term tasks becomes the only purpose behind the company. The company with the mission statement has larger vision, a defined direction, and a clear path towards their overall desires - they can see their goals, and in many cases, the necessary steps to reach it become readily apparent, which gives them a greater chance of success.
Pasache Music holds a clearly defined mission, which has guided its every move thus far - the promotion and support of Afro-Peruvian Jazz. This goal started with the passion for Afro-Peruvian music and jazz held by its founder, Oscar Pasache, and his rooster of dedicated musicians. They recognized the importance and vitality of the music being created between these two traditions, and they looked for an avenue to bring it to the world. The company has formed Lima Limn Records to produce and distribute outstanding Afro-Peruvian Jazz, most of which currently emanates from New York. The creation of Pasache Music and the record label served as a wise move - Afro-Cuban and Brazilian rhythms sit at the forefront of the Latin Jazz world in the United States. Although awareness of other Latin traditions is on the rise, years of tradition easily bury new trends in the jazz world. By maintaining a razor sharp focus upon Afro-Peruvian Jazz, Pasache Music keeps the style in front of its audience and the awareness level high. In order to truly support the artistry of Afro-Peruvian Jazz artists, the organization of these resources is essential.
NY good business begins every days work with a focus upon their mission statement. Its generally a paragraph that simply and clearly states the companys goals and defines the motivation behind their work. It provides each employee with a direction to guide their work and it allows everyone to see an overall goal. With this bigger objective in mind, each worker can ask an essential question - does my current task lead our company closer to our goal? Without a mission statement, a business freely moves from goal to goal; perhaps they accomplish each task, but they never experience significant growth. The company has not created a long-term ambition, so the accomplishment of short-term tasks becomes the only purpose behind the company. The company with the mission statement has larger vision, a defined direction, and a clear path towards their overall desires - they can see their goals, and in many cases, the necessary steps to reach it become readily apparent, which gives them a greater chance of success.
Pasache Music holds a clearly defined mission, which has guided its every move thus far - the promotion and support of Afro-Peruvian Jazz. This goal started with the passion for Afro-Peruvian music and jazz held by its founder, Oscar Pasache, and his rooster of dedicated musicians. They recognized the importance and vitality of the music being created between these two traditions, and they looked for an avenue to bring it to the world. The company has formed Lima Limn Records to produce and distribute outstanding Afro-Peruvian Jazz, most of which currently emanates from New York. The creation of Pasache Music and the record label served as a wise move - Afro-Cuban and Brazilian rhythms sit at the forefront of the Latin Jazz world in the United States. Although awareness of other Latin traditions is on the rise, years of tradition easily bury new trends in the jazz world. By maintaining a razor sharp focus upon Afro-Peruvian Jazz, Pasache Music keeps the style in front of its audience and the awareness level high. In order to truly support the artistry of Afro-Peruvian Jazz artists, the organization of these resources is essential.
