How to Obtain A Publicist?

• Contact artists you know and admire and ask for their referrals.
• Contact local clubs and radio personnel for referrals, especially if seeking a more localized PR person.
• If looking for more nationally- oriented PR assistance, contact record labels and again, artists, you admire for their suggestions. This can include their websites too, as the PR agents may be listed there.
• Read industry and music magazines—both local and national.
• Make notes of artists who seem to get a good deal of coverage. There is probably a good publicist behind the story. Seek out this artist, their label, websites, etc, to track down the PR person.
• Once you track down the publicists, contact them directly to ask to exchange packages and information in hopes of possibly working together.
• Discuss timeline of your project and everything that goes with it—touring, special concerts, partnerships, etc, that can provide solid media angles.
• Discuss your media history—who has covered you, how, etc—and your goals with new project.
• Discuss your ideal PR targets and results. (Ex) Time Magazine cover -just kidding!
• Discuss fees and negotiate if able for best compromise to serve both sides. This may involve re-negotiating the agreed-upon work load too.


Thanks for reading!

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