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How to Work With Your Publicist?
- Make sure you and your publicist are "on the same page" in terms of goals, expectations and measurement of performance.
- Provide your publicist with all important background information from your past experiences: awards, touring, press clips, significant radio and tv appearances, partnerships or sponsorships you have, etc.
- Work with your publicist on finalizing the press kit materials so you feel they represent your style, personality and experiences as best they can.
- Be timely in responding to your publicist with approval on materials, interview availability, contact information, etc.
- Pay your publicist promptly per the schedule you both agreed to.
- Provide your publicist with your tour dates and other professional activities as early as possible.
- Do not make assumptions—ask questions if you do not know what is happening or why, etc.
- Be a strategic partner to your publicist—realize your relationship requires that both of you constantly inform the other in order to best find and convert opportunities for coverage.
- Understand the limitations of a publicist in that a publicist can only present information and work to persuade writers and editors to write a piece. A publicist can not write or publish the piece itself.
- Think of publicity like baseball—your publicist is pinch-hitting for you. (S)he wants to hit a home run for you, but has to take a lot of swings before it might happen.
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