Results for "YouTube"

News: Trends

How YouTube And Latin America Are Taking Over The Music World [Mark Mulligan]

July 22, 2017

Music industry analyst Mark Mulligan of MIDiA looks at how two trends- a growing Latin American music market and the explosive growth of streaming- are coming together to create a seismic shift in music. By Mark Mulligan of MIDiA Unless you have been on Mars for the last couple of days you will have seen the ...

News: Music Industry

Lyor Cohen Details YouTube's Future Product Plans

July 14, 2017

YouTube's Global Head of Music Lyor Cohen sat down with the board of directors of A2IM recently and detailed the video channel's priorities and product plans for 2017. Many are designed to help musicians market and monetize views on the online video behemoth. Lyor Cohen, YouTube's Global Head of music shared some changes and additions coming ...

News: Trends

In A Seismic Shift, More Of Gen Z Get Their Music From Spotify Than YouTube [MARK MULLIGAN]

June 30, 2017

The common wisdom for the last few years is that teens use YouTube as their primary conduit for music discovery and consumption. But Mark Mulligan and the MIDIA research team took a deep dive into new data and found a seismic shift underway. By Mark Mulligan of entertainment industry analysts MIDIA It is still common to hear ...

News: Music Industry

YouTube, ASCAP Reach U. S. Performance Rights Deal

June 14, 2017

Performing rights organization ASCAP and YouTube have signed a multi-year agreement for US public performance rights and data collaboration. Under the agreement the two will work together to ensure that ASCAP members get paid more fairly and accurately for the use of their music on YouTube. The new agreement between ASCAP and YouTube is all about ...