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YouTube's Feed Evolution and Why It Matters
Having been welcomed into the world way back in 2005, YouTube has naturally undergone some changes over time, but of all these changes, the evolution of its feed is perhaps the most important, particularly when it comes to being a artist looking to reach fans via the platform. Guest post by Jenna Wasserman, Rights Management Coordinator at ...
YouTube Tries The Frenemy Approach, Partners With Ticketmaster To Sell Tickets Alongside Videos
YouTube is adding concert updates and ticket sales via a partnership with Ticketmaster. The recorded music industry may not be happy with YouTube, but that doesn't mean that artists hoping to fill venues don't appreciate the video giant's massive promotional reach. YouTube and Ticketmaster have partnered to add concert updates and ticket sales alongside an artist's ...
New YouTube Analytics Help Artists Get To Know Their Subscribers
When it comes to garnering views on YouTube, amassing subscribers is essential. Subscribers represent some of your most devoted fans, and are more likely to engage with the content as well as other listeners. Helpfully enough, YouTube is planning drop some new analytics metrics to help artists better track new subscribers. Guest post by Chris Lejuez,Video ...
Patreon Just Raised $60M, Now YouTube Is Gunning For It with Fan 'Sponsorships
Patreon announced yesterday that it had raised an additional $60 Million to expand its fan-to-creator patronage site. Now Google's YouTube is gunning for the startup, which has become a popular revenue tool for many of its creators, with it's own Patraon-like fan “sponsorship" tools. Based on old-school patronage, Patreon enables fans and sponsors to support musicians ...
Desktop Still Beats Phones For YouTube Viewing [New Survey]
Social media is moving to mobile, but the desktop is still the most popular device to watch YouTube videos for consumers across generations. In its Q3 report, “The Generational Debate,” Strike Social examined a year of YouTube campaigns across 25 verticals in the U.S. and found that desktop computers had the highest view rate across devices ...
Why Didn't Google Shut Down YouTube-MP3 Sooner?
Why did YouTube and Google let the RIAA take the lead in shutting down YouTube-MP3? Much like their own Lyor Cohen's recent missive defending low payments and blaming musicians and labels for the “disconnect between YouTube and the rest of the industry," in failing to work to shut down the top streamripper, YouTube keeps missing opportunities ...
A Simple Guide To Promoting Your Music On YouTube
As one of the most accessible content platforms on the web, being able to effectively promote their material on the site had become essential for artists. Here we look at a straightforward list of basic practices for any artist hoping to use the platform, regardless of the resources available to them. Guest post by Jacob Pace, Business ...
How The YouTube Algorithm Works: A Guide To Getting More Views
At over a billion users, YouTube has become a key component of any artist's online marketing strategy. This means it's important to play ball and work with the platforms algorithm to increase the number of views your videos receive. Guest post by Ric Mazereeuw, originally published on the Hootsuite blog. With more than one billion users—or nearly one-third of ...
New Analysis Calculates, Compares Per Stream Payouts From Spotify, Apple Music, Pandora, YouTube and More
Data crunchers Information Is Beautiful caused a stir last year when they waded through data from indie artists to determine the indeterminable—what streaming services actually pay per stream. Now, they're back with an updated and eye- opening analysis. By Bobby Owsinski of Music 3.0 Trying to figure out exactly how much a streaming service pays per ...
How YouTube And Latin America Are Taking Over The Music World [Mark Mulligan]
Music industry analyst Mark Mulligan of MIDiA looks at how two trends- a growing Latin American music market and the explosive growth of streaming- are coming together to create a seismic shift in music. By Mark Mulligan of MIDiA Unless you have been on Mars for the last couple of days you will have seen the ...
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