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58

News: Music Industry

Rockethub Co-Founders Brian Meece and Vlad Vukicevic on Branding Partnerships

About two weeks ago, we tipped you off to the existence of Rockethub's inaugural Launchpad Opportunity, a branded competition of sorts featuring Gibson. With just a few days to go, we decided to chat with Rockethub's co-founders about their foray into the world of band-brand matchmaking. Thus far, their competition's attracted a wide range of performers—ukelele ...

119

News: Music Industry

A Look at the Gigsby Momentum Reports

The electronic music networking site Gigsby is essentially designed to facilitate collaboration. The recent debut of its Momentum Charts ought to do that very thing. Just like in most genres of music, finding business partners can be difficult. There is a lot of nosing around, a lot of vetting, occasionally a lot of guesswork. Gigsby is ...

42

News: Music Industry

The Music Piracy News Roundup

It's been an unusually busy week in the great cultural, legal, and ideological battle otherwise known as the file-sharing debate. Market research firm NPD issued a press release this week stating that the shutdown of Limewire significantly curtailed the overall amount of file-sharing. A whopping 56% of all people engaged in music file-sharing were using Limewire ...

38

News: Music Industry

Anatomy of a Successful Direct to Fan Campaign

Over the weekend at SXSW, Topspin awarded a $5,000 grant to Alessandro Cortini, a.k.a. SONOIO, to fund a marketing campaign for SONOIO's albums. SONOIO was one of many artists that formally applied for the grant, filling out an application detailing precisely what he intended to do with his money. Let's have a look at what goes ...

53

News: Technology

*All Screens Simulated: Things to Remember About Concert Webcasts

A screenshot of Caveman's SXSW performance, webcast by IFC On paper, webcast concerts seem incredibly appealing. They're a great way to showcase yourself to new fans, stay connected to the ones you can't get out to regularly, try out new material, and create opportunities for your fans to connect with one another, right? But it's ...

63

News: Technology

Announcing Rockethub's Gibson Opportunity

In the past year or so, one of the most exciting (or disturbing, depending on your politics) developments in independent music has been the involvement of major corporate brands. Thanks to Rockethub, brand partnerships have officially come to crowdfunding. Inspired by the generosity that drove Converse to open a recording studio (among other things), founders Brian, ...

54

News: Recording

Marketing Fail (?): Fighting on Twitter

At this point, you are hopefully aware that Twitter is an effective communication and marketing tool for musicians. Granted, it doesn't do everything well, and there are certain unspoken rules one should abide by. But is it okay to fight on Twitter? And, if you're a musician, is it maybe even a good idea? It's clearly ...

26

News: Interview

Interview: SAC President Eddie Schwartz on Licensing File-Sharers

Earlier this week, we posted a link to a proposal by the Songwriters Association of Canada, a non-profit advocacy group that represents the interests of songwriters. The proposal, which essentially provides a model that would make money for rights holders off of file-sharing, has been called an attempt at “control" by P2Pnet and looked at skeptically ...

56

News: Music Industry

How $10/Month Could Turn Canada's Music Industry Upside Down

The Songwriters Association of Canada (or, S.A.C.), “a friendly community of songwriters" which “advocate[s] on behalf of songwriters to protect the value of our work," has worked out a proposal that could turn the Canadian music industry on its head. According to the Montreal Gazette, S.A.C. president Eddie Schwartz is in talks with various Internet service ...

52

News: Award / Grant

Apologies Will Get You Nowhere: Steve Stoute and Neil Portnow's Joint Grammy Statement

People have been making fun of the Grammys for years. It's been called out of touch, irrelevant, worthless and stupid by both pros and joes, and this has been going on for so long that the very debate about the Grammys' relevance is itself irrelevant. So why has the National Academy of Recording Arts and Sciences ...


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