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The Lead Sheet: Twin Cities Jazz, August 19-25
The talents of our elders, local and national legends, are in the spotlight this week, as well as the talents of a new generation. It's a time to marvel at the lifespan of musicand how it enhances our personal lifespans. Highlights, This Week Surely one of the youngest musicians to lead a weekend gig at the ...
QR Code and Mobile Ad Research Challenges Music Marketing Assumptions
Three different recent reports, two on QR codes and one on mobile ads, have revealed that the assumptions of many, have been offbase in believing that QR codes on the street and timing approaches are the way to go in mobile marketing. That doesn't mean to throw in the towel on such approaches, but it does ...
ReverbNation Buys GigMaven, Expands Live Offering
ReverbNation has acquired GigMaven as part of an ongoing effort to expand performance opportunities for the 1.7 million artists and 20,000 venues that have registered to use its online music marketing and sales platform. GigMaven helps both artists and venues book gigs online, sell tickets and promote gigs on social media. In recent months, ReverbNation has ...
Derek Sivers Explains DIY (Decide It Yourself)
Derek Sivers recently released a series of videos, titled Uncommon Sense, in which he sensibly discusses music and entrepreneurship in a manner that cuts through a lot of noise while providing a great deal of inspiration. In particular, he has a smart take on DIY and the often conflicting business advice shared by industry experts. AppSumo ...
Ken Vandermark Solo "Furniture Music"
If you think it's easy to make a solo woodwind improvisation album and keep it interesting, then you have an optimistic outlook on just about everything, I would think. It's you, your instrument and a microphone or two and that's it. Ken Vandermark made such an album a few years ago. He perhaps ironically titled it ...
How to Make Money Through YouTube Ads
Do you have YouTube videos of your performances or musings? There's a possibility that you could be getting money through YouTube ads. Note: You cannot participate if you cover songs. On Music Think Tank, Brendan Moore explains how to become a partner and share revenue with YouTube. Also, see Clyde Smith's post on YouTube marketing tips. ...
Melodica Marketing is Finding New Retail Outlets for Indie Music
After a previous post on creating alternative music distribution networks, I followed up on a comment by Paul Santos from Melodica Music Marketing. Santos filled me in on his company and the opportunities inherent in distributing indie music to Special Markets including bookstores, art galleries and gift shops. Paul Santos founded Melodica Music Marketing in 1999 ...
Top Tips for Youtube Music Marketing
(Updated) Though making real money with music on YouTube still requires millions of views, ideally from aggregating a catalog of music, the marketing benefits can be substantial as we're all well aware. Here are 8 tips for maximizing your music marketing on YouTube taken from a dash of David Choi, a dose of the Social Media ...
Music Services Raise Prices, Drop Links to Keep Apple Happy
This guest post comes from The EchoNest's Paul Lamere and Evolver.fm. Turmoil surrounds the important issue of how iOS developers can sell products and subscriptions within apps. Apple dictates that if you sell stuff within your app, you have to give it a 30% cut [although at least now developers can charge whatever they want elsewhere]. Apple also ...


