(Updated) Though making real money with music on YouTube still requires millions of views, ideally from aggregating a catalog of music, the marketing benefits can be substantial as we're all well aware. Here are 8 tips for maximizing your music marketing on YouTube taken from a dash of David Choi, a dose of the Social Media Examiner and a dollop of YouTube's Creator Playbook.
Top Tips for YouTube Music Marketing:
Post Compelling Videos on a Regular Basis
Give folks something worth looking at and a reason to return.
Optimize Titles and Descriptions for Findability
Important for searchers on both YouTube and search engines.
Create Custom Thumbnails for Your Videos
This is your first look but try to entice without misleading.
Use All Analytics/Metrics, Not Just Views
It doesn't matter how many views you have if they're only a few seconds long.
Interact With & Include Your Fans
Engage your fans in the comments and create ways to include them in your videos.
Collaborate With Other Artists
Working with others can extend your fanbase while leading to new ideas.
Create Playlists for Different Sets of Videos
Some folks will want to see behind-the-scenes, others just want finished product.
Customize and Optimize Your YouTube Channel
It's not just about individual songs or videos but about creating a following for your channel.
These tips were taken from the following sources, all of which have more to say as well as additional tips:
YouTube Music Marketing with David Choi
8 Ways to Maximize Your YouTube Marketing Results
YouTube Creator Playbook
I feel it's my duty to point out that all of these sources mention using video annotations as well but they drive me up the wall so I didn't include them in the top tips!
Top Tips for YouTube Music Marketing:
Post Compelling Videos on a Regular Basis
Give folks something worth looking at and a reason to return.
Optimize Titles and Descriptions for Findability
Important for searchers on both YouTube and search engines.
Create Custom Thumbnails for Your Videos
This is your first look but try to entice without misleading.
Use All Analytics/Metrics, Not Just Views
It doesn't matter how many views you have if they're only a few seconds long.
Interact With & Include Your Fans
Engage your fans in the comments and create ways to include them in your videos.
Collaborate With Other Artists
Working with others can extend your fanbase while leading to new ideas.
Create Playlists for Different Sets of Videos
Some folks will want to see behind-the-scenes, others just want finished product.
Customize and Optimize Your YouTube Channel
It's not just about individual songs or videos but about creating a following for your channel.
These tips were taken from the following sources, all of which have more to say as well as additional tips:
YouTube Music Marketing with David Choi
8 Ways to Maximize Your YouTube Marketing Results
YouTube Creator Playbook
I feel it's my duty to point out that all of these sources mention using video annotations as well but they drive me up the wall so I didn't include them in the top tips!
