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The New Artist Development Model: Growing your Brand from the Ground Up
by B.J. Jansen
So you are a jazz musician trying to navigate the complex path to build yourself into a sustainable brand? Where do I begin? What are the steps in the New Industry Model? How can I move forward? How can I survive? How can I cut through the clutter? These are ...
The Future Record Label Model = Brand Marketing Collective
by B.J. Jansen
Several months ago Michael Ricci approached me with the idea of starting a column dealing with the business of jazz. During our subsequent conversations we both agreed that jazz musicians needed more tools, more ideas and more education on how to successfully monetize their music and strengthen the jazz scene as a whole. Given my formal ...
What Is PR?
by Jana La Sorte
This is the first in a new series I will be writing for All About Jazz. The goal is to assist independent artists primarily in understanding how the media works and how best to work with the media to achieve the desired result: coverage! Please let me know if these columns prove to be helpful and ...
What Is Publicity?
by Jana La Sorte
This is the second in a new series for All About Jazz. The goal is to assist independent artists primarily in understanding how the media works and how best to work with the media to achieve the desired result: coverage! Please let me know if these columns prove to be helpful and if there is anything ...
What is the Process of A Publicist?
by Jana La Sorte
This is the third column in this new series for All About Jazz. The goal is to assist independent artists in understanding how the media works and how best to work with the media to achieve the desired result: coverage! I hope you will let me know if this information is helpful and if there is ...
How to Know if You Need A Publicist?
by Jana La Sorte
This is the 4th column in this new series for All About Jazz. The goal is to assist independent artists in understanding how the media works and how best to work with the media to achieve the desired result: coverage! I hope you will let me know if this information is helpful and if there is ...
How to Obtain A Publicist?
by Jana La Sorte
This is the 5th column in the series. My goal is to assist independent artists in understanding how the media works and how best to work with the media to achieve the desired result: coverage! Please let me know if this information is helpful and if there is anything in particular you would like me to ...
How to Work With Your Publicist?
by Jana La Sorte
This is the 6th column in the series. My goal is to assist independent artists in understanding how the media works and how best to work with the media to achieve the desired result: coverage! Please let me know if this information is helpful and if there is anything in particular you would like me to ...
How To Negotiate Your Band Prices
by John Winkler
"How much does your band cost?" she asks on the telephone. So what do you say now? You may be strong enough and established enough in your field and have enough work to be confident in telling her firmly the two rates you charge: the one for public events and the one for private ...
The Taming of the Internet Wild West
by Charlie B. Dahan
I wanted to break from my usual column of offering advice and tips on how to break into and develop a career in music and the music industry and discuss a topic that has been the hot button topic since 2000, illegal file-sharing. This will not be your traditional argument whether it is right or wrong ...
