When the doorbell rings at Monti Olson's Glendale home in the middle of the night, it can mean only one thing: Jeff Bowers, his partner in Original Recordings Group, has brought new album artwork for him to inspect. “I'll come out in my pajamas and look it over," Olson said. “He drives home, and I'll go back to bed."
Olson's doorbell is chiming more frequently these days. Since starting vinyl-only label ORG in December 2006 in Olson's kitchen, the label is bursting at the seams. “By the end of the year, we will have gone from making zero money to projecting that we will gross over $1 million," said Olson, who nevertheless has kept his day job as senior vice president of A&R at Universal Music Publishing Group.
The label, which primarily licenses material from Universal Music Group, will release 10 vinyl albums in 2008 and expects to put out twice that number in 2009. But ORG isn't the only one reaping the rewards. Many Southern California companies -- large and small -- are benefiting from this sonic boom.
According to the Recording Industry Assn., shipments of vinyl soared 36.6% from 2006 to 2007. That amounts to 1.3 million units nationwide. While the numbers are minuscule compared to CD shipments of 511 million for 2007, the news is much-welcomed by a faltering music industry.
“This is a little bright star," said Jane Ventom, vice president for Hollywood-based EMI Music Marketing. Next month, Capitol/EMI will launch “From the Capitol Vaults," with the release of 13 titles on vinyl, including Radiohead's “OK Computer" and Steve Miller Band's “Greatest Hits 1974-1978."
Baby boomers, many of whom had long tucked away their turntables, began to feel nostalgic for their youth and the warm sound of vinyl. Concurrently, a younger generation, raised on CDs and tinny, compressed MP3 files, traded in their earbuds for a less isolated music experience. Long the provenance of indie record stores, vinyl can now be found at such mass marketers as Best Buy and Costco.
