Brad Mindich: The Art and Craft of Archiving Stardom

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Today, the Spotlight shines On Brad Mindich, an entrepreneur who works directly with artists, athletes, and others in music, culture, and sports to expand their legacies and create powerful connections with their fans.

Brad currently does this work as the founder and CEO of Inveniem/Definitive Authentic, which helps its clients organize, catalog, present, and oftentimes monetize their archives directly to their audiences.

Brad has worked with Metallica, Def Leppard, Stephen Stills, basketball star Devin Booker, Monty Python co-founder Eric Idle, and many others. Our conversation took some fascinating turns, exploring the concept of "pre-nostalgia," the longing for a future that was imagined in the past. We discussed the powerful impact of nostalgia on individuals and communities and how it can evoke positive or negative emotions.

We also talked about the cultural influences and connections between various subcultures, particularly Rastafarianism, with its historical and social roots in and connection to Hinduism and Indian immigrants.

At its most basic, Brad's work is about preserving cultural heritage, something his family has contributed to. Brad's father owned the Boston rock station WFNX and was the longtime publisher of The Boston Phoenix, the fabled underground newspaper with roots stretching back to 1965.

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