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ArtistShare
So when he [Brian Camelio] approached me with this idea that we could expand the product by sharing the whole creative process, it intrigued me and I thought it was a great idea.
Maria Schneider

In fact, it was Schneider's project that got ArtistShare off the ground in the Fall of 2003, though its CEO and founder Brian Camelio conceived of the idea a full three years earlier in an epiphany one day on the treadmill. It took those years to develop software, secure patents and get other business and legal affairs lined up, but one couldn't ask for much better of an early success story.
ArtistShare is a new business model in the music industry, one where traditional middlemen like distributors are missing from the picture. But more than simply providing the technology for artists to sell their finished product online, ArtistShare promotes an opening up of the artist's entire creative process along the way, sharing that process with the consumer as the work evolves. "It's about the creation of new art, said Camelio. "It's about the here and now, always, because that's the most exciting thing about an artist.

The other trend was the explosion of online file sharing, where computer users download copyrighted music for free. "Everybody was in a big panic and I thought to myself, that's not where the value in music is, said Camelio.
"To me, that end result has been so devalued, he continued. "Once you put it into digital format, it's game over. It's done. It's out in the universe and anybody can freely pass it to one another. I'm trying to take the perceived value off of the end result and put it on the process, the entire thing.
Camelio cites a number of his best friends, like Jim Hall, Maria Schneider, Dave Binney, Scott Colley and Chris Potter, as examples. "These are the most amazing people I've ever met and, on top of that, their creative processes, how they work, is incredibly interesting.
Grammy-winner Schneider, for one, was eager to try a new approach. "Brian knew my situation and other artists' too, where we were helping invest in records and were seeing absolutely no return on the investment, even though in my case I was selling a fair amount of records, she said. "So when he approached me with this idea that we could expand the product by sharing the whole creative process, it intrigued me and I thought it was a great idea.

Though ArtistShare has partnered with many jazz musicians, including Schneider, Danilo Perez, Bob Brookmeyer, Brian Lynch and Jane Ira Bloom, it is not exclusive to any genre. In fact, it's not even exclusive to music, as the company is working with painters, photographers and even a writer, according to Camelio. As for consumers, "we get people who are really very dedicated to the artist, because they create an emotional bond with them, he said, a bond formed through witnessing the creative process.

Jazz guitar legend Jim Hall counts Camelio among his good friends, as well as erstwhile guitar student. He has done two ArtistShare projects, most recently 2005's Free Association, a duo album with pianist Geoffrey Keezer. "It seemed like a forward- looking move to make, said Hall, "and I knew that Maria had done a recording for him and that had gone really well. I've gotten some royalties and Brian's been working very hard at this thing.
Schneider was ArtistShare's trailblazer and its first Grammy winner. But next month, two other label mates have a chance to join her company. Actor Rick Moranis' The Agoraphobic Cowboy is nominated for Best Comedy Album, while pianist/composer Billy Childs' Lyric received four nominations, including Best Jazz Instrumental Album. ArtistShare, it seems, may be sticking around for a while.
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