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What's Ahead for 2011? Bobby Owsinski Sees a Shift Towards Realism in the Music Indusry
As we end the year, Hypebot asked some our favorite thinkers, writers, and friends to answer two questions—one looking forward and the other back. Here Bobby Owsinski , the author of Music 3.0: A Survival Guide For Making Music In The Internet Age, steps up to the plate and answers. Hypebot: What do you see as ...
Why 'QR Codes' May Become a Standard Phrase in Music Marketing...
This is an area just taking root in the music industry, though the QR code looks poised toget a lot more mileage. Just last week, we discussed the efforts of startup ShareSquare to better capture fan attention through integrated QR codes. Basically, these newer-generation bar codes can be quickly scanned by a number of different smartphone ...
2011: The Year That 'Indie' Becomes Obsolete...
Is the term 'indie' best sent to pasture in 2011? According to Sonicbids founder Panos Panay, the answer is yes. In fact, Panay believes that 2011 will be year that 'indie' becomes totally obsolete. “Back in the day, indie meant independent," Panay told Digital Music News, as part of a broader 2011 predictions discussion. “As in, ...
What's Ahead for 2011? Emily White: Direct-to-Fan Sales, Fan Building Through Social Media Will Grow
As we end the year, Hypebot asked some our favorite thinkers, writers, and friends to answer two questions—one looking forward and the other back. Here Emily White, Manager/Co-Founder, Whitesmith Entertainment, answers. Hypebot: What do you see as the most important business and consumer trends that will shape the music industry in 2011? Emily White: Direct to ...
What's Ahead for 2011? Dave Cool Says Google Music Could Be a Game Changer
As we end the year, Hypebot asked some our favorite thinkers, writers, and friends to answer two questions—one looking forward and the other back. Here Dave Cool, director and producer of the film “What is INDIE? A Look into the World of Independent Musicians," shares his answers. Hypebot: What do you see as the most important ...
iTunes Dominance of Digital Music Growing
Apple's iTunes dominance of digital music sales continues to grow according to a new NPD Group study. The market leaders share of online music sales rose to 66.2%, from 63.2% in the the third quarter of the year while Amazon's share rose to 13.3% from 11% a year earlier. But record labels say the real numbers ...
Smashingly Great Ideas: If Only They Could Build Businesses...
(#musicindustry, #startup, #vc) This is sort of an evergreen theme amongst investors, but one that keeps getting painfully overlooked. Because all too often, a shining idea not only overshadows critical thinking on execution, but it can also make entrepreneurs over-protective and cramped. At the recently-held SF MusicTech Summit, a number of music entrepreneurs discussed the balance ...
Microfunding is the Future of Labels
On Music Think Tank, Michael Epstein starts a debate in the comments with his post on microfunding. He breaks down the various business models that Kickstarter follows, but thinks that the service is the wrong model for bands. In his post, he suggests a different approach for the future and would like some feedback on his ...
The Unfamiliar Sound of Competition
Bruce Warila gives his expertise on upcoming changes in competition and pricing for songs and how these changes will affect the music industry. Many music consumers are affected by price and want the greatest value at the lowest price. Bruce goes on to discuss exposure and 360 deals. He writes, “There's a clash coming between legacy ...
Hits Won't Save Music Video Games from Decline
EA's worldwide music executive Steve Schnur thinks that all the music-based video game genre needs to get it out of its sales slump is one big hit. “The video game industry is no different than the movie, music, or television business," Schnur said. “One big hit will change everything. And at EA, new hits are on ...
