This is an area just taking root in the music industry, though the QR code looks poised toget a lot more mileage. Just last week, we discussed the efforts of startup ShareSquare to better capture fan attention through integrated QR codes. Basically, these newer-generation bar codes can be quickly scanned by a number of different smartphone apps, and subsequently tied to various promotions, related sites, and even geo-targeted concepts.
The latest tie-in is coming from Minneapolis-based indie Secret Stash Records, which is slapping QRs onto its physical CDs and vinyl releases. So, fans browsing around can scan a code, and start sampling instantly. “If someone is willing to consider spending their hard earned money on one of our records, we should at least be willing to give them a free sample so they can make an educated decision before purchasing," explained Eric Foss, Secret Stash vice president of Sales and Marketing. “This new technology allows us to do that."
The latest tie-in is coming from Minneapolis-based indie Secret Stash Records, which is slapping QRs onto its physical CDs and vinyl releases. So, fans browsing around can scan a code, and start sampling instantly. “If someone is willing to consider spending their hard earned money on one of our records, we should at least be willing to give them a free sample so they can make an educated decision before purchasing," explained Eric Foss, Secret Stash vice president of Sales and Marketing. “This new technology allows us to do that."
