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Songpier Turns Any Song into an App for Free
If you've been wishing you could get your Bjork on, now you can with a Songpier mobile web app for every song on your next album. Songpier does not offer native apps like those available on iTunes, instead they allow you to create an HTML5 mobile web app that is viewable on a variety of smartphones ...
Who's Gonna Gain, Who's Gonna Lose This Summer...
There are huge downsides to going public, including a raft of laws related to financial disclosures. Bottom-scraper The Orchard (ORCD) eventually quit this game and closed its books to the world, while Pandora (P) is now showing us its non-profitability for the first time. And, here's the list of music companies about to show us more—for ...
John Mayer: Twitter Killed My Ability to Write a Song...
There's a reason why some artists quit Twitter—or, never start an account at all. “I realized about a year ago that I couldn't have a complete thought anymore," John Mayer told a group of students at Berklee College of Music. “And I was a tweetaholic." Sounds funny at first, except when Mayer reflected onthe impact on ...
Consumers Value Photos Much More Than Music [study]
Although consumers spend billions of dollars on digital music annually, 74% percent value photos or documents over music, according to a new survey from cloud storage provider MiMedia. Other findings of the study include: 45% of adults polled said their photos, videos, music and documents are worth over $1,000 When asked which digital files ...
The God-Given, Inalienable Right to Steal Music...
Sunday, Monday, Tuesday.... seemingly every day this industry talks about 'competing with free,' and the need to craft better premiums, packages, and non-reproducible experiences. But more than a decade into file-trading and digital content ubiquity, the consumer not only expects free content—they increasingly seem to view it as a right. Just recently, British ISP BE Broadband ...
Grooveshark Confirms a Major Shift Towards Artist Development...
This goes way beyond a recent pair of development-focused partnerships. Because Grooveshark is now dramatically shifting its model towards artist development and growth, according to information confirmed by company CEO Sam Tarantino. “Our big focus is really around artists, that's the main thing that separates us," Tarantino told Bloomberg. “We're a big believer in breaking artists ...
3 Trends Driving Innovation: How to Keep Up with the Ever Changing Fan
Speaking on how technology and consumer demand has challenged marketers to keep up, Nielsen's Steve Hasker shared conclusions that ring true for developing the artist—fan relationship. “Consumer behavior is the driver of innovation," said Hasker offering three trends driving innovation: Social Media—"In seven short years, every aspect of consumer behavior has changed as a result of ...
Study Says Connect with Your Fans to Counteract Illegal Downloading
An academic research paper by Kalika N. Doloswal and Ann Dadich on “using policy to curb illegal downloading" provides some interesting insights into the strength of efforts to connect musicians and fans via social media. Participation in services like Sellaband is said to help build a psychological contract between fan and musician that has the potential ...
Projection: Brands Will Soon Account for 50% of Industry Revenues...
Percentages can be dangerous in this business, but here's something to chew on: Digitas now projects that 50% of all music industry revenues will come from brands in just a few years. “I would argue half the revenue of the industry in a few years will come from brands," Digitas CEO Laura Lang told an audience ...
