Results for "Opinion"

News: Opinion

Fanculture: Building a Fanbase as a Lifetime Relationship

May 18, 2012

FanCulture: The Evolution of Influence is a nearly 30-minute documentary focused on the relationship of brands with their fans. Created by Amplify, an agency specializing in “brand strategy, experiences and amplification," the documentary is somewhat of a meditation on the nature of fans and their interest in brands from a group of marketers and superfans. In ...

Article: Opinion

BAM: Bremen Art Music?

by Francesco Martinelli
May 14, 2012

[Editor's Note: It's been quite a few years since Italian writer, music educator and general provocateur Francesco Martinelli last contributed to All About Jazz. Having recently returned home from Jazzahead! 2012 in Bremen, and with the current debates about the meaning, future and relevance of the word “jazz" fresh in his mind, Martinelli posits an alternate ...

News: Opinion

Musicians: Stop Building an Email List

May 12, 2012

Guest post by Chris Rockett of Music Marketing Classroom. I know the title of this post may seem a little bit weird considering I have been banging on about fan capture for the past guzumteen years, but hear me out... Something was buzzing around my head this morning that I probably stole from somewhere but let's ...

News: Opinion

Music Industry Fail: This Time It's Personal.

May 11, 2012

The big mistake that the industry continues to make is that too many are thinking of music in terms of social engagement, when it is actually a deeply personal experience. The huge success of Amanda Palmers Kickstarter campaign, which has so far raised over half a million dollars, exemplifies this point. People are willing to shell ...

News: Opinion

Musicians and the Public Image

May 4, 2012

By Chuck Anderson Is it just me or have you ever noticed that musicians are consistently portrayed by the advertising media as losers, homeless, broke, druggies, alcoholics or just plain simpletons? From my perspective, I am not only offended by this but enraged enough to try to raise consciousness about this entire subject. Are some musicians ...

News: Opinion

India Provides a Glimpse into the Future

April 25, 2012

ll markets are not the same. Most people in India have not had access to high-speed Internet or a PC. The wired broadband penetration of India stands at about 13 million subscriptions and there are only 50 million PCs in the country. Very few Indians have broadband or a PC of their own. 3G expands consumer ...

News: Opinion

Tyler Hayes: Apps vs. Music

April 20, 2012

Guest post by Tyler Hayes, founder of Liisten.com, an independent music discovery site.. Spotify will lose close to $900 million this year. Are we still sure that subscription services will save the industry? A better hope at trading music for money and becoming profitable is to look at the app market, specifically iOS and the Mac ...

News: Opinion

Modern Jazz at the Apollo Theater

April 18, 2012

Modern Jazz at the Apollo: 1950s-1960s When the Apollo Theatre opened the doors for its inaugural show on Friday, January 26, 1934, the trendsetting variety bill included the great jazzman Benny Carter and his orchestra. The big band, or so-called Swing Era was in full flower and these swinging 17-piece behemoths, sparkplugs of the happy feet ...

Article: Opinion

Bridges vs. Walls

by J. Scott Fugate
April 17, 2012

If you ask ten Americans “what does it mean to be an American?" you might well get 10 different answers.So it goes with America's only original, indigenous art form.Wait... we have one of those?Yes indeed--although it's rarely given the National respect or attention it deserves.Thus, if you ask ...

Article: Opinion

Le mille facce di Miles Davis.

by AAJ Italy Staff
April 12, 2012

Discutere di Miles Davis è un esercizio sempre eccitante: il trombettista di Alton, Illinois, è stato uno degli artisti più importanti della storia e ogni sua fase artistica è ampia e ben documentata. L'abbondanza di materiale fortunatamente non va mai a discapito della qualità. Miles è riuscito in questo miracolo perché ha sempre saputo guardare avanti, ...