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Music Business Is Being Re-Defined By Generation Z
While for years millennials were the target demographic of most music business marketing, Generation Z has since risen up as the primary stakeholder in the contemporary marketplace, which is in turn reshaping how artists, labels, and companies market themselves. Guest post by Alyssa Golden of the Berklee College Of Music- Music Business Journal Introduction Consumer commerce ...
New England Conservatory Celebrates 50th Anniversary Of Groundbreaking Jazz Department
In recognition and celebration of the 50th anniversary of the Jazz Studies department and the Jazz Studies program, New England Conservatory is hosting Jazz50, a year- long series of concerts and events. On stage will be the distinguished jazz alumni, faculty, students and special guests offering an incredible array of musical and compositional talent. Performances are ...
What Streaming Services Pay Per Stream
Even to industry insiders, determining what exactly each streaming service pays out per stream can be a confusing and complex process, with each platform having its own unique formula for calculating what an artist actually earns. Here we break down some of the numbers in a more digestible format. In this latest post on MusicThinkTank, contributor ...
5 Trends Reshaping Music Marketing [Keith Jopling, MIDiA]
Music marketing has never been easy or straightforward and that's particularly true in this time of fractured media, shifting consumption and an overabundance of new music. MIDiA analyst Keith Jopling found five shifts and a hint of possible solutions that will reshape modern music marketing. Five Trends Changing Music Marketing Managing linear decline Managing streaming economics and ...
How To Increase Email Open Rates: 4 Tips
Email marketing is a key component of developing an artist's brand and cultivating a dedicated following, but for it to work, you need find a way to ensure your fans are actually taking the time to open and maybe even engage with the content you're putting out. In this piece, we look at four strategies that ...
David Lowery Reminds Musicians To File For Share Of $10M Rhapsody, Napster Songwriter Settlement
David Lowery of Camper Van Beethoven and Cracker led a class action lawsuit against Rhapsody (aka Napster). The case, which alleged the streamer had unlawfully reproduced and distributed copyrighted compositions, has preliminarily settled, and musicians may be entitled to compensation. “I’m really proud of my advocacy on behalf of independent musicians. (No pun intended) It's been ...
11 Common Music Advertising Mistakes and How You Can Avoid Them
Here AWAL speaks with several veterans of the digital marketing space about some of the most common (but by no means all) marketing mistakes advertisers make when attempting to promote their music across social media and streaming platforms. Guest post from AWAL An advertisement is an attempt to purchase attention. Many of the platforms we use ...
How To Successfully Pull Off An Influencer Marketing Campaign In The Music Business
While many may think of influencer marketing as a fringe industry reserved for celebrity elites, it has in fact permeated into the mainstream including, perhaps not surprisingly, the music business. In this piece, we break down how to successfully run an influencer marketing campaign as a music industry insider. Guest post from Promoly Influencer marketing gets ...
John Koenig on Art Pepper
Last week, I caught up with John Koenig, son of Lester Koenig, who founded Contemporary Records in Los Angeles in 1951. Lester and Contemporary were instrumental in preserving some of the finest music recorded on the West Coast in the 1950s and beyond. John is a cellist, attorney and Grammy-nominated producer. When I spoke with John, ...
How To Select The Perfect Music Analytics Tool
As music marketing becomes more and more data driven, an increasing number of companies are popping up and promising they have the analytics tool to make it all work for you. But with such an abundance of options, picking can be difficult. Here we look at how to choose the perfect music analytics tool for you. ...
