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Don't Be Afraid to Get "Squishy" with Your Marketing
Igor Stravinsky once famously said that “a good composer does not imitate; he steals." And today, with most musicians in charge of their own brands, it's important to note that Stravinsky's wisdom applies to marketing, too. Over the weekend, the veteran French Touch production duo known as Cassius released the above video teaser for their new ...
Getting Your Music into China, Part One: Why China? Why Now?
Next week, the good people at Music Dish will be hosting a panel discussion entitled “Breaking Into International Markets, From China to MIDEM." Though the discussion will likely be about quite a lot of different things, we figured this would be the perfect opportunity to delve into the world's biggest, and arguably most interesting, music market: ...
How Hollerado Stayed Full-Time Musicians, Avoided Real Jobs, and Sold Records in Zip-Lock Bags
Recently, I spoke with Dean Baxter, who is the bassist for the Canadian indie rock group Hollerado. In this interview Baxter talks about the various guerilla marketing tactics that his group used to sell their music; their twenty-eight day residency tour; and how they've created a sustainable career out of making records in a bag, connecting ...
More Legal Services Needed to Counter Piracy
According to a report by James Myring at BDRC Continental, the best way to counter music piracy is to create more legal services. At the Media Research Group conference in Malta, Myring said that, “If piracy is to be reduced, it can't be through threats and sanctioning. Carrot and stick need to work together." His research ...
Getting Your Music into China, Part Two: What's Popular There, and Why
Yesterday, our Getting Your Music Into China series began with an interview with Music Dish founder Eric de Fontenay. Eric explained why China, which for decades had been closed off to Western sounds and artists, has recently begun to open itself up to outside influences again. Today, our conversation with de Fontenay continues, this time centering ...
Wow: Looks Like Indies Just Got Third-Class Treatment from Apple...
Yesterday, we reported that Apple was negotiating through various details with publishers over its expanded iTunes previews. Looks like they gave the brush-off to big publishers initially, though everything's now moving towards an amicable resolution. But just moments after filing that story, we started hearing from unhappy indies. The reason is that Apple negotiated the 90-second ...
Map Pinpoints over 200 Detroit Record Labels
Someone has created a Google Map that pinpoints over 200 Detroit record labels throughout history. In their blog post, they say that they have been working on the project for a couple weeks. “It is by no means complete or perfect," cassdetroit writes, “but I think it's a good start." Every pinpoint comes will a little ...
Make Attractive Physical Objects Fans Want to Buy
Over at Pirate Verbatim, a new blog that chronicles artists' thoughts on file-sharing, a great quote went up from Phil Elverum. He's the man behind Mount Eerie and The Microphones. Phil doesn't have strong opinions on music piracy, but argues that it's pointless to try and stop. Rather than worry about the behavior and how it ...
Why the Music Industry Has No 10-Year Plan
Vijay Nair is a TED Fellow and band manager. In an interview on the TED blog, Nair was asked where he thought the music industry in India is going next. He replied that didn't have any idea—no one does. After, he noted that at some point in 1997, some record executive made a 10-year plan, having ...
SXSW Seeks Emerging Artist Submissions
Sonicbids and SXSW are looking for the best indie artists. Again, Sonicbids is hosting the online submission platform. Through them, indie artists can submit for a chance to play the festival. Last year, 2,000 bands hailing from 49 different countries, performed in 88 venues in downtown Austin, Texas. SXSW takes place from March 11-20, 2011. To ...
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