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Advice for Marketing Independent Music: 'We're All Marketers, All Salespeople'
This past weekend, the California Music Industry Summit took place at the Marriott Hotel in Oakland, California. One of the standout panels featured experienced music marketers sharing knowledge for a crowd of independent artists and indie music marketers. Some of the highlights: Michael Fiebach of Fame House asserts that while one doesn't necessarily have to be a ...
If Only Winning Wasn't so Complicated...
Maybe we've been trained to think in winner-takes-all terms. But as the music industry starts to mature, everyone seems to be waiting for that big victor—that torch-carrying format or experience that trumps everything else; that company that out-and-out obliterates the competition. We want a winner! But maybe it's not that simple. In radio, for example, the ...
Warren Haynes Band | Denver | Pics
By Brad Hodge Warren Haynes Band :: 05.25.11 :: Ogden Theatre :: Denver, CO Expectations run high when someone like Warren Haynes puts together a new band. Tap talent like Nigel Hall, Ron Johnson, Terrance Higgins and Ron Holloway and the bar certainly gets raised. Having toured all over the U.S. and Australia this spring, Warren's ...
Report: Spotify Nabs Universal for U.S. Launch
Spotify has completed a licensing deal with Universal Music Group for the U.S. according AllThingsDigital. The streaming music service, already popular in Europe, already has deals in place with EMI and Sony. That leaves only Warner Music Group standing in the way of a U.S. launch, with muiple sources suggesting that a deal is close there ...
Tumblr Improves as Tool for Musicians and Marketers
Microblogging service Tumblr has been around since 2007 yet, though a variety of corporate entities now use it, Tumblr still feels fresh and youthful. A number of recent developments have increased its usefulness for marketing music and related content including the introduction of the Tumblr share button, their integration with Soundcloud and their creation of new ...
The Myth of Musical Talent
How much does talent affect trying to find work as a musician? Talent is important, but it takes more for people to hire you over someone else that may be equally talented. On Music Think Tank, Musician Wages has posted information on talent and some important traits that employers are looking for when hiring musicians. “To ...
INgrooves Takes over All Digital Distribution for Universal Music Group
INgroove's ONE Digital division has replaced Universal Music Group's existing digital music supply chain in North America and assumed responsibility for all online and mobile deliveries to retailers like iTunes, Amazon and Verizon. The world's largest music group, UMG made a substantial strategic investment in INgrooves several years ago, but had limited digital distribution to third-party ...
Ourstage: A Promising Platform for Artists Looking For Partners
Making noise on the Internet can be tough for emerging artists. With so many acts having substantial online footprints, it can be difficult to get by on merit. That's where Ourstage comes in. Since its founding in 2007, it's served as an online community where artists can rise above their peers based on one key element: ...
Brandt's Cafe and Red Carpet Lounge Closes
St. Louis has lost another venue for live jazz, as Brandt's (pictured), the health food deli-turned-bar and restaurant that's been a staple in the Delmar Loop for 25 years, has closed. The announcement was posted Sunday on Brandt's Facebook page, and the Post-Dispatch's Kevin Johnson has a story on the closing here. In the Post article, ...
Discover New Music: Algorithms or Your Friends' Suggestions?
Where do you discover new music? Maybe you heard from a friend about a new band or discovered new music through services like Pandora. Traditionally, the record labels were the ones that dictated what music was cool or popular and who would become music superstars. Major labels still hold some of that power, but the power ...
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