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Selling to Fans? Think L.I.V.E.
During yesterday's SXSW 2010 panel “Your Fans Are Your Livelihood“ hosted by Glenn Peoples of Billboard, Brian Peterson of Bandboxrecommended that the key to more sales from fans is to think L.I.V.E. Limited Offer products that are limited in time and/or quantity. Interaction Interact regularly with the fans. Value Add more value or discount the product. ...
Whose on Your Email List? Flowtown Will Tell You.
You've got hundreds, even thousands of emails on your mailing list. But who are they? Many email programs use ISP addresses to pinpoint with some accuracy the email address owners location to about the zip code level. But Flowtown goes farther. The new service trolls the web and can often also find out the name, age, ...
Modern Music Marketing Basics
This guest post by Dave Kusek is an excerpt from the online lessons developed for The Music Power Network. MPN is an online resource and self-directed learning opportunity for d.i.y. musicians and music industry entrepreneurs. Music is entertainment, and people want to be entertained. The great artists know this and create personaand brands that transcend everyday ...
Youtube Adds Paid Partner Program for Indie Bands
YouTube is using the SXSW 2010 spotlight to expand itsYouTube Partner Program to more indie musicians with a Musicians Wanted campaign. Not every artist will be accepted to the program, but starting today YouTube staffers are on the lookout for more d.i.y. and indie artists for the Partner Program so they can profit from what they've ...
Amid the Turmoil, EMI Launches a New Label
EMI may be just days away from defaulting on its loan obligations to CitiGroup, but that didn't stop the music group from launching a new record label yesterday. Building on its success in the country genre (Capital Nashville was named label of the year at the recent Country Radio Seminar and 2009's #1 country imprint by ...
Interview: Zach Zalon on Hello Music's Opportunity Engine for D.I.Y. Musicians
Hello Music recently grabbed headlines when it received$4 millionfrom KVG Partners. But what's unique about Hello is its business model. Created as an “opportunity engine" for d.i.y musicians, Hello takes no upfront fees. A team of professionals at Hello connects artists with service providers like Topspin and Tunecore, new media like Slacker and opportunities like Pump ...
7 Ways to Pretend You're at SXSW 2010
#SXSW The film and tech folks are already in Austin and the music mavens arrive today. But perhaps your nasty boss is cutting back because of the economy or you blew your travel budget on a trip to Cannes. Either way, you can't afford heading to SXSW this year, but still don't want your hip rating ...
MOG's Hyman: Subscription Music's Time Has Come
Most of this video form paidContent's 2010 conference panel “The Truth About the Subscription Business" is an informative look at print media's struggles and plans with paid subscriptions. But starting at about 7 minutes in, MOG CEO David Hyman explains why now is the time for subscription music and reveals that MOG will soon add seamless ...
Digital Growth Offsets CD Decline First Time in UK
Growth in digital music sales in 2009 offset the continuing decline in CD sales for the first time according to UK collection society PRS For Music. Digital revenues grew 73% (12.8m) to 30.4m in 2009 as platforms such as Spotify, MySpace Music, Amazon and iTunes expanded. That compared to an 8.7m drop in physical revenues through ...
A2im Leads Indie Charge for Net Neutrality
The FCC is formulating a new U.S. policies on net neutrality and American Association of Independent Music (A2IM) president Rich Benglof has been leading a campaign on behalf of the indie music community encouraging the commissioners to guarantee a level playing field on a transparent and open internet. Bengloff recently penned an op-ed piece for the ...
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