During yesterday's SXSW 2010 panel “Your Fans Are Your Livelihood“ hosted by Glenn Peoples of Billboard, Brian Peterson of Bandboxrecommended that the key to more sales from fans is to think L.I.V.E.
Limited
Offer products that are limited in time and/or quantity.
Interaction
Interact regularly with the fans.
Value
Add more value or discount the product.
Exclusive
Sell to your core fans first.
