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The Fleeting Value of a Tweet: Statistics and Graphics
(UPDATED) While sharing with your Twitter followers is useful; the real hope of most tweeters is that their 140 characters go viral. But how often does that happen? And how long does a tweet “live"? Online marketing firm Sysomos examined 1.2 billion tweets posted in the last two months to find out. Their benchmark: when a ...
Reverbnation Partners with APM Music, Aims to Help Artists Find More Licensing Opportunities
Indie music marketing hub ReverbNation and APM Music have partnered to launch a “ReverbNation Music" library. The publishing company will assist in licensing this set of music into TV, movies, trailers, video games and other types of productions. Through statistical analysis, ReverbNation is qualifying artists for the program and sending out invitations accordingly. This licensing initiative ...
Enter Your Musical Narrative: What Song is Playing?
This is a guest post byAlex Mann (@alexjmann). You are greeted with a smile and repetitive hello by the stewardess as you roll your bag out of the flimsy, makeshift tunnel and onto the plane. Approaching your seat, you force your piece of luggage into the overhead bin closest to your row. You glance at your ticket, ...
An Audience with an Audience: What Digital Technologies Are Changing About Live Music
Traditionally, when journalists write about the widening of the digital divide, what they're talking about is the gap between those who have access to digital technologies and those that don't. As a recent article in The Wall Street Journal points out, that's no longer the case. In this context, the rift that they're speaking of relates ...
Has Streaming Music Been Sneeking up on You?
George Howard, the former president of Rykodisc and author of the 9GiantSteps blog, has posted his first entry over at Music Think Tank. In it, Howard argues that streaming music and video has stuck up on most people. That they may have enormous collections and be loyal to physical mediums yet slowly, but surely, they have ...
How to Launch a Music Startup: Willingness to Pay
This post is part of the How To Launch a Music Startup series by Brenden Mulligan, which focuses on building a company that creates online products for musicians. Mulligan founded ArtistData, which was recently acquired by Sonicbids, and can be found on Twitter at @bmull. In the last post, we covered one of the first major ...
Whatcha Say: The Alternative Video Revolution
This is the second essay by Hypebot intern Mike Pineau (@mikejpineau). For years now, multi-million dollar music videos have been a staple of the budgets that major labels set aside for artist releases. Iconic performances by artists like Michael Jackson and Madonna pushed videos past traditional lip sync numbers into full fledged musical movies. The pop ...
Want More Fans? Buy a Twitter "Promoted Account"
(UPDATED) Want more fans? At a tech conference today, Twitter will reportedly announce an approved and sanctioned way to collect. Just buy a newly created Promoted Account, and Twitter will try to help increase your Twitter following. Their method is to insert you alongside other Twitter users it suggests in its “Who to Follow" feature. Just ...
BitTorrent Asks Artists to Get in Bed with the Devil
BitTorrent has created a pilot program that encourages musicians to submit their creative works for the chance to be spotlighted on their site, which reaches over 80 million music enthusiasts around the world. Course, for all you know, your works might already be in their promotional network that distributes music globally at baffling speeds. With their ...
Overheard @ Day 1 of Adweek in NYC: "Widgets Have Inherited the Earth," Argues Marc Ecko.
This guest post is by Max Willens, editor of We All Make Music, a website dedicated to helping musicians thrive in a post-label world. “As brands become more human [in the social media space], you're going to see them acting differently because there's no place to hide anymore."—Bonin Bough, PepsiCo More Great Quotes From ADWEEK Below: ...
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