This guest post is by Max Willens, editor of We All Make Music, a website dedicated to helping musicians thrive in a post-label world.
“As brands become more human [in the social media space], you're going to see them acting differently because there's no place to hide anymore."—Bonin Bough, PepsiCo
More Great Quotes From ADWEEK Below:
“As brands become more human [in the social media space], you're going to see them acting differently because there's no place to hide anymore."—Bonin Bough, PepsiCo
More Great Quotes From ADWEEK Below:
- “The widgets have inherited the earth."—Marc Ecko
- “People are expecting to see more of a return on their social media influence. We're seeing this now more than even three months ago."—Garth Holsinger, business manager of klout.com
- “I have two computers for music. One with what I wanna hear as I'm getting dressed in the morning, and on the other, which I use for DJing, I have the exact opposite."—Ahmir “Questlove" Thompson
- “If you're trying to enlighten someone, you're turning them off."—Ahmir “Questlove" Thompson
- “This [American Express's Unstaged event] is the marketing spin. They've [corporate sponsors] replaced the label."—John Legend
- “Radio is still the number one driver of sales. If you have a hit on the radio, you're gonna sell, and it's unlikely you're gonna replicate that without it."—John Legend
