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How To Create A Great Music Markecarting Plan
While the term 'marketing' gets tossed around a lot in the music business community, it's important to take a step back and think about what that word actually means in a 2019 context. Here Angela Mastrogiacomo breaks down how marketing can be effective for you, and why it's so crucial for you to put together an ...
Playlist Manipulation Will Create A Crisis In Streaming says MIDiA's Mark Mulligan
Label and artist manipulation of songs, playlists and the streaming services themselves will lead to a crisis, says MIDiA analyst Mark Mulligan. “The paradox here is that casual fans have the potential to generate more streams than engaged listeners," says Mulligan."Streaming makes casual listeners ‘more valuable’ than aficionados." By Mark Mulligan off MIDiA and the Music ...
SOCAN, RE:SOUND Join To Simplify Performance Licensing
Canadian performance rights management organization SOCAN and no-profit music licensing company RE:Sound have launched Entandem, a joint venture aimed at simplifying licensing for retailers, restaurants, nightclubs and other businesses. The new JV will allow business owners and other organizations that use music to acquire the legally-required licenses for the use of that music with a single ...
Building Your Dream Team: The Creative Director
In this edition of Building Your Dream Team, AWAL breaks down the who, what, when, where, and why of the creative director and why, in a world where we are increasingly saturated by words, pictures, and videos, the challenge of making an up-and-coming artist's image stand out has become harder, while simultaneously becoming ever more important. ...
UK Musicians Speak Out On Brexit
UK trade association The Incorporated Society of Musicians has released a new report that chronicles how Brexit, the withdrawal of the UK from the European Union, will impact the music industry. According to the report, 50% of musicians surveyed by the study reported that their future work, mobility and visas, transportation of instruments and equipment, and ...
Game Of Thrones Breaks Shazam Record
Proper placement in a show has long played a major role in boosting a song's profile, as recently evidenced by the Apple-owned music identification app Shazam, which busted through its previous record after the song “Jenny of Oldstones" was played over the credits of Game Of Thrones' most recent episode. Guest post by Bobby Owsinski of ...
DIY Musicians Now Earn More Than $2 Billion A Year
DIY musicians now in earn more than $2 billion a year from recorded music, music publishing income, live performance fees, merchandise sales and other income Music industry analysts MIDiA recently estimated that DIY and self releasing artists earned $643 million in recorded music revenue in 2018. In a new Rolling Stone piece, MBW's Tim Ingram looked ...
Highlights From ASCAP Expo 2019
ASCAP began its 2019 “I Create Music" Expo with the announcement that total revenues for 2018 topped $1.227 billion, an increase of 7% over the previous year. $1.109 billion in royalties were paid to member songwriters, composers and publishers, up 10% year-over-year. Highlights Atlanta power players including producer Don Cannon (2 Chainz, Lil Uzi Vert, Jeezy), ...
Building Your Dream Team: The Music Publisher
In this edition of Building Your Dream Team, AWAL breaks down the who, what, when, where, and why of the music industry's matchmaking money hunter, the publisher. Here we look at the important role they play in gathering artist revenue, and how why they've taken center stage in the legally complex streaming era. Guest post from ...
5 Music Crowdfunding Myths – Busted! [Ariel Hyatt]
Crowdfunding has become a key tool in the DIY artist toolkit, but doing it successfully is harder than it looks. Here Cyber PR's Ariel Hyatt does a little myth busting to help set the stage for success. By Ariel Hyatt of Cyber PR The more I study the realities of how artists make money now (hello ...
