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Why Are So Many Jazz Musicians So Bad At Selling Themselves?
How often do you come across a jazz musician's Facebook page whose last entry was six months or even six years ago?
Put another way, if someone dreams of setting up their own business as a freelance baker, self-caterer, potter, plumber, physiotherapist or taxi driver, and then invests the time, money and effort to qualify to do so, how would they then expect to make a decent living without a professional online presence and a savvy advertising strategy?
The musician who ignores the business side of the industry, saying, "All I know about is the music, man" would be like the baker saying, "All I know about is sourdough, dude."
Is the seeming disregard for self-promotion practiced by so many jazz musicians, in an extremely crowded and competitive market, nothing more than professional suicide? Just how difficult is it for jazz musicians to generate and maintain an online presence that works for them?
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