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Developing Artists By Touring Is More Important Than Ever, New Data Confirms
"Recent data confirms that, for the first time ever, developing artists- including DIY musicians and artists without labels- are key drivers of industry growth," writes Bandsintown managing partner Fabrice Sergent in a new Billboard op-ed citing statistics from Live Nation, Bandsintown, MIDiA and the IFPI. Live Nation recently announced strong Q2 earnings recently and chairman and ...
What's It Worth? A College Education's Value In The Music Industry
Many people are still raised with the belief that a college education is the best way to put you on a path to success in the workforce, but in an industry like the music business, experience is far more prized than a high GPA. So how does higher education fit into a field like music? Guest ...
5 Top Ways To Boost Music Merch Sales
While most musicians would rather spend time focused on honing their craft than they would perfecting their salesperson skills, revenue from merch has become a key part of a touring artists income, so selling as much possible is essential. Here we look at five tried and true tactics selling more merch at your next show. Guest ...
Are Merch Sales More Important Than Song Streams?
While streaming is the new normal for music consumption, the income that many artists receive from it is far less than needed to sustain a career. But, as some artists have learned, merch sales, remain an excellent way to net much larger profits. Guest post by James Shotwell of Haulix The streaming age has given virtually ...
How To Gain New Organic Engagement On Instagram
When it comes to contemporary social media marketing, Instagram has in many ways become an artist resume of sorts, allowing musicians to be discovered from the comfort of their bedrooms. That said, for Instagram to do you any good, you need to be engaging with users and growing your fanbase. Here, we explore how to organically ...
Martin Guitar Joins D’Addario's Playback String Recycling
Martin Guitar has joined D’Addario’s Playback string recycling program. D’Addario developed the program as a means to recycle guitar and orchestral strings which are not accepted through most local recycling programs. With over 3.9 million strings recycled to date, Playback has been widely successful, offering local string recycling centers at dealers, or the option to mail ...
How To Embed Metadata In Music Files And Why It's So Important [Video]
Living as we now are in the digital age, it has become increasingly important for artists to attach metadata to their work, and by doing so providing key information like artist name, copyright holders, and contact info. Here we break down the fairly straightforward process of attaching this info to your music. Guest post by James ...
You Have To Be There: 10 Essential Music Business Conferences For 2019
While early season festivals like SXSW tend to get the most airtime, the second half of the year is chock full with a variety of incredible conferences for those steeped in major music industry happenings. Here Angela Mastrogiacomo looks at ten that are essential to attend. Guest post by Angela Mastrogiacomo of Soundfly's Flypaper The springtime ...
How To Reach Music Critics, Influencers [VIDEO]
While the barriers to sharing music have fallen away, getting heard by critics and influencers has become harder than ever. In this video, we look at four tricks for artists looking to engage with industry tastemakers. Guest post by James Shotwell of Haulix Sharing music has never been easier, but reaching people in positions of influence ...
