Results for "AAJ Staff"

Don't Go for the Masses, Go Direct-to-Fan

July 23, 2010

Major labels are mass marketing power giants; it's what they do. Before the advent of the social web, they  were the only way to reach the masses. Due to their influence on commercial radio stations, big-box retail outlets, and television, much of this remains to be true. If an artist wants the general public to become ...

Hypebot and MTT Voted Top 50 Indie Music Blogs

July 23, 2010

To the surprise of Bruce and I, there is a company that awards indie music blogs for the “awesome content they contribute“ to the web. More surprising still, not only did Hypebot get nominated one of the top 50 indie music blogs of 2010, but so did Music Think Tank. From our understanding, the winners were ...

Determining the ROI of Social Media Marketing

July 23, 2010

In a recent Forrester study, analyst Augie Ray suggests that marketers trying to determine the ROI of their social media marketing need to look beyond dollars and cents and consider using a Social Media Marketing Balanced Scorecard instead.  This way, marketers will be able to evaluate a diverse set of short- and long-term benefits that are ...

Google Hires Top Industry Attorney to Jump Start New Music Service

July 23, 2010

Google has hired well known music attorney Elizabeth Moody to negotiate with record labels, music publishers and other rights holders for a planned Google Music service. Sources close to recent negotiations with the label groups concerning similar music streaming services say that each of the four major labels are voicing different concerns making uniform--and profitable--deals difficult.  ...

5 Reasons That You Still Might Want to Sign to a Record Label

July 23, 2010

Yesterday's guest post 5 Reasons Not To Sign A Record Deal drew some passionate comments both in support of and against the value that record labels bring to artists. In my classes at Berklee I find the same polarized sentiments: either “record labels are evil thieves" or “I want be be a big star and record ...

Xumanii: Stream and Monetize Live Music Concerts

July 23, 2010

XUMANII (pronounced “zoo-mon-ee") has launched; it is live media production, marketing, and social networking site that encompasses elements of Facebook, MySpace, Twitter, YouTube, Ustream, etc. while also allowing users capability to monetize their online presence. The site lets users stream live footage in near perfect resolution directly to their personal profile page. To do so, users ...

5 Reason Not to Sign a Record Deal

July 23, 2010

This guest post comes from the folks at likeZEBRA, a new site offering artists a growing suite of direct to fan promotion and sales tools.   1. Competition for Attention--Music artists are already forced to compete for the attention and interest of fans; they shouldn't have to compete for that attention within their own ...

The Music of Wayne Shorter - Saturday at Tula's

July 23, 2010

MUSIC OF WAYNE SHORTER FOR BRASS with Tom Varner, Thomas Marriott and Dave Marriott TULA'S JAZZ CLUB 2214 2nd Ave, Seattle 7:30pm $15 from Tom Varner: Tom Varner, Thomas Marriott, David Marriott: The Wayne'ing Brass (New Looks at the Music of Wayne Shorter, with a brass trio--trumpet, horn, trombone, with piano, bass, ...

Ray Vega and Thomas Marriott Talk About New CD

July 23, 2010

Jazz Takes an Easy Ride on the Smooth Cruise

July 23, 2010

THE waters were placid, the breeze was a balm and the Statue of Liberty was keeping her vigil about a hundred yards aft. Maybe more, maybe less. From the rear deck of the Spirit of New York one recent evening, she seemed plenty close, anyway, and oddly approachable: an onshore well-wisher, watching over the slow pivot ...