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MySpace Music Collaborates with ReverbNation, Offers New Suite of Marketing Tools for Artists
MySpace Music has collaborated with ReverbNation to integrate their FanReach product into the MySpace platform. It will be included in a suite of tools that MySpace is introducing to its artist community. Beginning this month, all artists on MySpace will receive Fan Reach. This tool enables artists to collect and import email contacts; send targeted communications; ...
The 100 Most Read Music Industry Stories in 2010
(UPDATED) How did I arrive at this list? Simple. I went into Google Analytics and charted our Top Content from Jan 1, 2010Dec 15, 2010. These are listed according to pageviews. Also, I did notice that a few of these posts aren't from 2010. Other than that, the list is pretty self-explanatory. Note that the #1 ...
Interview with CEO of LyricFnd: On Their New API System and the Most Innovative Lyric Sites
This is part two of my interview with Darryl Ballantyne. He's CEO of LyricFind, a legal lyric solution provider. In part two of this interview with Ballantyne, he talks about recent developments at his company and the challenges of disrupting lyric pirates. Hypebot: What are some of the most interesting lyric websites that you've seen emerge ...
Hits Won't Save Music Video Games from Decline
EA's worldwide music executive Steve Schnur thinks that all the music-based video game genre needs to get it out of its sales slump is one big hit. The video game industry is no different than the movie, music, or television business," Schnur said. One big hit will change everything. And at EA, new hits are on ...
The Best of 2010, Part 1: The Mainstream
From where I sit, Roky Erickson's True Love Cast Out All Evil qualifies for the comeback record of the year. By Pico We begin this series by covering the kind of music most music critics cover when making lists: the Great Mainstream. What defines mainstream" depends on who you ask, naturally. I slot all rock, soul ...
The Friday Morning Listen: Pink Martini - Joy to the World (2010)
By Mark Saleski It's that time of year again. The time when you're afraid to go into that store, afraid to watch the television, afraid to turn on the radiofor fear of hearing Jingle Bell Rock." Or The Christmas Song." Or Grandma Got Run Over By A Reindeer." Take your pick, because everybody seems to have ...
One Track Mind: Haley Dreis, "All for You" (2010)
Photograph by Clayton BozardBy Nick DeRiso Haley Dreis likes to fiddle with expectations. You wouldn't expect a classically trained violinist to dabble in pop music. And you wouldn't expect the self-confident nuance of All For You" from someone who only began writing mainstream songs three years ago. Yet she does both on the captivatingly poised and ...
End of Year: Worst Artist Marketing Ideas
As much as we love to recognize and celebrate the wonderful work done by others at the end of a year, we also really, really like making fun of their mistakes. Here, without further ado, are some of the worst marketing moves made by bands this year: Irrespective of who funded what, the cover of ...
10 To Do's Before, During, and After Every Gig
Every time a band has a gig, there are certain guidelines they should follow. This checklist of 10 items will help bands ensure each show runs smoothly and is as successful as possible. Advance The Show There is a lot of information that trades hands when setting up a show, and sometimes that information gets jumbled ...
Who Figured out What in 2010...
Isn't that what we're all trying to do herefigure things out? Well, here are just a few puzzle pieces that the industry put together in 2010... (1) Arcade Fire This was the year that Arcade Fire (and Quest Management and Scott Rodger) scored a number one album in the US, and they did it without a ...

