Initial customers of The Echo Nest's Music Audience Understanding tech include TargetSpot, billed as the
“We saw an opportunity early on and invested over two years of R&D to help music services turn anonymous listening behavior into high-value audience segments for advertising," said Jim Lucchese, CEO of The Echo Nest.
Real-time segments available with Music Audience Understanding include:
- Music fans' age and gender;
- Music fans' affinity for 20 lifestyle categories (e.g. Foodies, Gamers, Pro Sports);
- Music fans affinity for 710+ music genres; and
- Music behavioral segments such as “Mainstreamness" and “Freshness."
