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Jazz Articles about Saxophonist Chuck Anderson
About Saxophonist Chuck Anderson
Instrument: Saxophone
Music as a Profession
by Chuck Anderson
Music as a career has always been met with considerable skepticism. This stems from a basic misunderstanding of the types of music involvements that are possible. The concept of the “starving musician" is but one of the many stereotypes. This installment of “The Art and Science of Jazz" is devoted to illustrating other alternatives. Music can be an avocation, a dedication, a business or a profession. They are not necessarily distinctly unique. Mixtures of these various roles are ...
Continue ReadingJazz As Art
by Chuck Anderson
The new jazz has nothing to do with the music. It has to do with the attitudes, the perception about jazz. History has created an image about jazz and jazz musicians. It's not a flattering image nor is it a beneficial one. Drugs, heavy drinking, seedy clubs and late hours have all contributed to this unseemly reputation. Traditionally, the smoke filled jazz club seemed part of the “charm" of a venue. I seriously doubt whether that holds ...
Continue ReadingThe Musical Art of Jazz: Your Own Thing
by Chuck Anderson
Art or commercialism? It's almost always a problem to musicians and singers who pursue the jazz industry. We recognize it as an art but it has to make money to be a profession. Are these two concepts in conflict with each other or are they merely paradoxical? We know that anything can be marketed by the skillful use of advertising and promotional techniques. If the material of the commercial world can be successful through promotion and advertising, why can't the ...
Continue ReadingMarketing Solutions and Reaching a Larger Audience
by Chuck Anderson
No matter what your involvement is in music, marketing needs to be a way of life. This is true more for the musician seeking to make a living in music but it generally applies to anyone with goals other than pure aesthetics. What is marketing? Marketing is the entire range of activities that involve increasing your exposure in the market that you have chosen. This exposure then needs to lead to sales. These sales might be for ...
Continue ReadingMarketing Jazz and the Public Perception
by Chuck Anderson
[ed. note: Chuck Anderson has had an amazingly diverse career in music. He has worked successfully as a professional guitarist, composer, author, clinician and lecturer. He has owned and directed music schools, recorded a dozen CDs, written twenty books on music, run a production company, written for national magazines and currently maintains a busy music consulting business. Drawing on all these facets of the music business, Chuck will be writing a monthly column for us called “The Art ...
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