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What is Wrong with Booking Agencies
by Chuck Anderson
There are frequent questions about booking agents and agencies world wide. There are two kinds of agents--those who never return a call or email and those whose “plates are full." There is never room on their rosters. Under what circumstances would an agency expand its roster? There must be a point where an agency ...
Talent
by Chuck Anderson
Since it is so difficult to define or even recognize, talent, or the lack of it, has created more than its share of anxiety in aspiring musicians. Perhaps the greatest problem centers around the fact that talent is a fact in retrospect. Only after it has been developed does it become obvious that it exists. So ...
Music as a Profession
by Chuck Anderson
Music as a career has always been met with considerable skepticism. This stems from a basic misunderstanding of the types of music involvements that are possible. The concept of the “starving musician" is but one of the many stereotypes. This installment of “The Art and Science of Jazz" is devoted to illustrating other alternatives.
Jazz As Art
by Chuck Anderson
The new jazz has nothing to do with the music. It has to do with the attitudes, the perception about jazz. History has created an image about jazz and jazz musicians. It's not a flattering image nor is it a beneficial one. Drugs, heavy drinking, seedy clubs and late hours have all contributed to this unseemly ...
The Musical Art of Jazz: Your Own Thing
by Chuck Anderson
Art or commercialism? It's almost always a problem to musicians and singers who pursue the jazz industry. We recognize it as an art but it has to make money to be a profession. Are these two concepts in conflict with each other or are they merely paradoxical? We know that anything can be marketed by the ...
The Internet For Jazz Musicians
by Chuck Anderson
The internet holds enormous potential for jazz musicians. Many of us have little to no idea of how to take advantage of it. We tend to have websites, Facebook and maybe Twitter. How many of us are happy with the results we get from our efforts? After much searching, I have found evolvor.com. ...
Marketing Solutions and Reaching a Larger Audience
by Chuck Anderson
No matter what your involvement is in music, marketing needs to be a way of life. This is true more for the musician seeking to make a living in music but it generally applies to anyone with goals other than pure aesthetics. What is marketing? Marketing is the entire range of activities that ...
Marketing Jazz and the Public Perception
by Chuck Anderson
[ed. note: Chuck Anderson has had an amazingly diverse career in music. He has worked successfully as a professional guitarist, composer, author, clinician and lecturer. He has owned and directed music schools, recorded a dozen CDs, written twenty books on music, run a production company, written for national magazines and currently maintains a busy music consulting ...
