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Improving The Press Section Of Your Website
Remarkably, many bands and artists don't have a press section on their website, or may simply have a list of press releases in its stead. Here we look at how to create and/or improve the press section of your website, and why it needs to be done. Guest post by Bobby Owsinski of Music 3.0 It’s ...
Universal Music Launches Music Tech Startup Initiative
Universal Music Group has launched a music tech accelerator engagement network aimed at promoting the development of innovative music-based start-ups globally. Designed to support the contributions that accelerator programs provide to the global start-up ecosystem, UMG will work with entrepreneurial programs to assist in the evaluation and development of music-based start-ups. UMG will contribute music industry ...
For Online Music Success, Keep The Theory Of 22 In Mind
If social media is indeed the new word of mouth, then it is important to keep in mind that the 'rule of 22' (that a person with a complaint will tell an average of twenty-two people) also applies, and that artists promoting themselves online need to be careful to avoid missteps. Guest post by Bobby Owsinski ...
How Social Media Acts As Online Word Of Mouth
Regardless of age or location, the vast majority of those affiliated with the music industry have in some way participated in a social network, as connections on social media grow to replace some traditional means of communication, its role in word of mouth marketing becomes more important. Guest post by Bobby Owsinski of Music 3.0 Social ...
Sonos Adds Voice Control via Amazon's Alexa, Apple's Siri and Google Assistant To Follow
Sonos has added voice control to its wireless speaker system using Amazon's Alexa system and related devices. Apple's Siri and Airplay 2, as well as, Google Assistant voice control will be added next year. Highlights: Available today, current Sonos owners also get voice with Amazon Alexa through a free software update to existing speakers Apple Airplay ...
7 Online Security Tips For Musicians
For artists, having an established online presence is a key to their success, meaning not just social media profiles and promotional tools, but also significantly more payment information. Here we look at seven tips on how musicians can keep themselves secure online. By Chris Robley of CD Baby from the DIY Musician We musicians maintain a lot of ...
Techstars Music Accelerator Launches Global Search For 2018 Class
Launched by respected startup accelerator Techstars and led by former Topspin and Twitter music head Bob Moczydlowsky, Techstars Music graduated its first class of 11 startups earlier this year. Now, a global search for worthy 2018 candidates has begun. Techstars Music 2018 accelerator starts in Los Angeles on February 5, 2018; and leader Bob Moczydlowsky and his team ...
Microsoft Names Spotify Preferred Music App On 400M Windows 10 Devices, As Tech Giant Exits Streaming
Two years ago Microsoft launched a music app and streaming service called Groove, available to 400 million Windows 10 users. Most Windows users barely knew that Groove existed, and today Microsoft acknowledged the failure by partnering with Spotify. In a big boost for Spotify, Microsoft today announced that it is shuttering its own streaming music service ...
Music And Technology: 4 Disrupters You MUST Pay Attention To
As the music industry continues its second year of promising recovery following the disruption of the digital marketplace and embraces streaming as the dominant form of music consumption, the question is already being raised—what technology will be the next industry disruptor. Guest post by Sergey Bludov, Senior Vice President of Media and Entertainment Practice at DataArt The ...
280 Is The New 140: Twitter To Double Character Limit
News came late yesterday that Twitter was doubling its character limit to 280. Various sources call it a test, a beta and a slow rollout. But whatever the pace of the character expansion, it's clear that 280 is about to become the new 140 on Twitter. Can’t fit your Tweet into 140 characters? We’re trying something ...
