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The Cloud: It's Not an Evolution...
There's a pervasive thought that cloud-based music access represents an evolution over locally-stored content. That somehow, hard drive MP3s are the Cro-Magnon, and cloud-based access the Homo Sapien. But this thinking ignores the surge of advancements in locally-stored access, and could lead to a lot of squandered capital. In reality, the cloud is better positioned as ...
Facebook Changes "Like" Button to "Share" Without Notice and What It Means to You
On Sunday, Facebook changed its “Like" button on sites across the net to essentially give it the same functionality as its “Share" button. The new Like button no longer opens a new window or offers any way to edit what their posting. What does this mean for your site? Before the change, “likes" appeared in a ...
Quality vs. Convenience: Apple May Upgrade Sound Quality - But Will Enough Users Care?
For a second time, Apple may pursue upgrading the quality of the song files they sell. The goal is to offer downloads that more accurately reflect their original recordings, perhaps at a higher price. It's a long road ahead of them, but executives like Jimmy Iovine, known for his criticism of the sound quality of song ...
Two Views of Topspin: 'It Works' Vs. 'Disillusioned'
As more artists and marketers use the Topspin direct-to-fan platform and the company nears a March expansion to include a self-service platform, several views of its design and functionality are emerging. Many agree that Topspin is the most robust music marketing toolkit available. But despite several educational initiatives, some still find using Topsin confusing. “To maximize ...
Apple Data Center Opens in Spring to Support Cloud
In the past few weeks, Apple has been making headlines for potentially stonewalling the efforts of every single subscription music service in the market. Quite serendipitously, it has now been announced that their $1 billion data center in Maiden, N.C., is expected to open this spring and will be used to support iTunes and MobileMe. Due ...
Talks Heat up to Improve Download Sound Quality, but is It Just an Excuse for Higher Prices?
According to several sources, iTunes, eMusic, Amazon and other digital music retailers are in talks with the major labels about improving the quality of sound in music downloads. But for most of those sitting at the table, better sound quality may be more about making money than sonic improvements. Studio recordings are often captured in 24-bit ...
6 Case Studies on Online Music Marketing
On Music Think Tank, Jill Haverkamp gives us a sample of 6 case studies on how artists have effectively connected with their audience online. One example comes from the recent Grammy winners, Arcade Fire, and their interactive music video. All six cases gravitate around connecting with fans and artists should think about these cases when building ...
Topspin Opens Direct to Fan Platform to All in March
Topspin CEO Ian Rogers used the New Music Seminar, which winds up today in LA, to announce that their direct to fan platform will open to all musicians in March. While used by hundreds of musicians from Paul McCartney to unknown bands over the last 18 months, Topspin had been previously invite only. In addition, Rogers ...
Sick of Sarah - The First Label Backed Band Release to be Freely Distributed to Fans Via BitTorrent
How do you reach 100 million would be fans? If you're Eminem, you star in a couple of Super Bowl ads. If you're Sick of Sarah, you release your album via BitTorrent. Adamant Records, their label, has posted a tutorial on torrents and how they work on their home page. Last year, BitTorrent started a pilot ...
Music Listening - The Least Popular Mobile Activity
ComScore published its 2010 Digital Year in Review report. In their analysis of what Americans are doing with their mobile devices, listening to music didn't fare well, which is a nice way of saying that it ranked dead last. Instant messaging is even more popular than music listening. And even if you make room for the ...
