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How to Use Facebook Questions to Increase Fan Engagement
Facebook recently released Facebook Questions, a new feature which allows users to harness the power of the crowd—the crowd of course, being their social network. Using Facebook Questions, users can poll their friends on everything from the best Mexican restaurant in their neighborhood to their favorite American Idol contestant. But how can an artist effectively use ...
Microsoft's Bing Control's 30% of Search and Why You Should Care
It's a basic rule of marketing. Customers (fans) need to be able to find you; and in the internet age that means search engines. Until now that meant where you show up on Google search. But a new Experian Hitwise numbers show that Microsoft's Bing now controls 30.01% of U.S. search" 14.32% from Bing.com and 15.69% ...
How to Increase Engagement in Facebook Wall Posts, a Statistical Review
Buddy Media, a company that provides a “social media platform" for Facebook marketing, recently released a free white paper titled Strategies for Effective Facebook Wall Posts: A Statistical Review. The report is based on Facebook posts made over a two week period by 200 users of the Buddy Media Platform described as the “world's largest brands" ...
Fanbridge Hits 100 Million Fans. Adds Staff, API
Fan relationship platform FanBridge announced yesterday that more than 100 million fans are now connecting through email, Facebook and Twitter using their platform. Some key clients like Lady Gage, Lil Jon and Carole King certainly helped Fanbridge reach the 100M fan milestone. But given the competition, it's an impressive number nonetheless. FanBridge also announced the appointments ...
Click to Pay Sync Licensing Platform for Music
Need indie music for your film or video game, and fast? Meet Splother. The service allows full access to music via “click to pay" sync licensing and product marketing. Since it's no longer cost-effective to enter into elaborate negotiations for every type of sync, the company is aiming to speed up the process and provide a ...
Chaos We Can Stand: Attitudes Toward Technology and Their Impact on the New Digital Ecology
I. Where Salvation Lies Upon discovering that I had relatively poor vision in the seventh grade—difficulties seeing the whiteboard and anything from afar—it was understood that I would need to get glasses. Not just any glasses though, the specific style that I wanted were those worn by the front man of the rock group Linkin Park, ...
Pick the Band - Fan Driven Online Label
(UPDATED) Pick the Band, a new online-only record label has launched what they believe to be an alternative to the traditional label business model that lets fans have a say in how the artists that they like are promoted and marketed. Fans pick the single, design the artwork and make the videos for the artists to ...
8 Reasons Why You Need to Have Your Own Website
I was asked to write a guest blog on the topic of why it is important to have your own website. Well for whatever reason the blog was never posted and episode two of The Music Biz Weekly podcast reminded me that I still have this blog and that I should post it. This is a ...
Exclusive: MySpace Music Piloting 'Wildfire' Fan Intelligence Platform...
Are you just blasting your social networks, and spreading yourself thin responding to every last tweet? Yes, according to many of the labels, artists, and managers we've talked to, and it's just not working. But, how can this be done more intelligently, with more efficiency and better fan engagement? This is a serious problem in music ...
