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Promote Your Live Music Events with Epilogger
Having easily accessible archives of past concerts, including social media conversations, is a great way to let old fans reminisce and new fans catch the bug. Epilogger is emerging as a new service that provides easily accessible archives of events, including concerts and festivals, as recorded in social media. Event organizers can claim events and Epilogger ...
Musician Website Quick Fix #8: Use a Contact Form
Guest post from musician website and marketing platform Bandzoogle. When musicians put contact information on their websites, most will include a hyperlinked email address. It seems like the easiest, most logical thing to do, but here are 3 reasons why you should use a contact form rather than an email address: 1. Email spam Ah, email spam. ...
When iTunes Becomes Obsolete
Guest post by Bryan Kim (@freshbreakfast), Director of Business Development at Tracks.by. The following chart is sourced straight from the RIAA year end sales report. It is released every March, and it is the reason you read about the year-over-year triumphs of digital downloads in the face of plummeting CD sales. It is the reason everyone ...
Samsung's New Music Hub Takes On Spotify, Pandora, iTunes and iCloud
One year ago this week, we wrote about a company called mSpot and its quest to dethrone music service titans like Spotify, Pandora, and iTunes/iCloud by combining everything they all do into one unique package. Samsung acquired mSpot earlier this month, and already, we're seeing what the electronics giant has planned for its acquisition — you ...
Indaba Launches Social Contest Suite, Amplifies Marketing for Brands and Labels
Indaba Music, the well-known musician social network & collaboration platform, announced today that it has launched its Social Contest Suite, an end-to-end music-marketing platform that connects independent musicians with fans via a new socially integrated music discovery product. Geared towards both brands and labels, the Social Contest Suite syndicates musician activities (such as recording) and fan ...
Using Pinterest for Artist Marketing
Pinterest has quickly become one of the fastest growing social media sites, now boasting over 11.7 million unique visitors per month and 17.8 million registered users. Pinterest's rapid growth is the result of a few key factors. First, their platform is visually appealing. Users select items of interest based primarily on imagery, so there is very ...
MobBase Adds Free HTML5 App Creator for Bands, is This Tunecore for Apps?
Hype aside, apps really can be a fine way for artists to “connect with their fans," as overused as that expression might be. MobBase debuted another interesting entry in the budding market for helping bands build apps — a trend that at the very least gives them a new way to promote themselves to their fans, ...
Curious Sense Games Offer New Music Industry Revenue Stream
Curious Sense is a music game startup that garnered recent press for the release of a Grateful Dead game. Rather than licensing music as a backdrop element, Curious Sense seeks to work with rights holders in creating a game environment built around back catalog music and related media. As is evident with The Epic Tour, which ...
Rdio Engineering VP Todd Berman Calls for Universal Music Apps [interview]
Guest post by Andy Cush of Evolver.fm. Spotify has received a lt of attention for its app platform, and rightfully so. Rdio also has an app platform, offering access to the same songs, more or less. Evolver.fm caught up with Rdio vice president of engineering Todd Berman to discuss the one-year anniversary of Rdio's developer API; ...
Top Pinterest Tools and Tips for Music Marketing
Since my early call that music marketers should be paying attention to Pinterest, it's become an increasing focus for a variety of folks in the music industry. Now one of the most popular social networks after only Twitter and Facebook, Pinterest seems likely to establish itself as a must-have for music marketers far beyond my expectatons ...
