Ruben grew up in the San Francisco Bay area, attended college on a music scholarship to the University of Nevada in Reno. After completing his studies, he performed throughout the bay area. He started a successful computer consulting business in Europe. While in Europe, he performed in various night clubs between consulting jobs.
After returning from Europe, he composed and produced a CD of original latin jazz music dedicated to the memory of his parents. He performed at the 2nd Annual Latin Jazz Festival in Fort Meyers, sharing the stage with Celia Cruz, Tito Puente Jr. and Arturo Sandoval