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Article: Shrinktunes

Using the "mad genius" to sell clothing, sheet music, dolls, and ...erasers?

Read "Using the "mad genius" to sell clothing, sheet music, dolls, and ...erasers?" reviewed by Dr. Judith Schlesinger

Like Don Quixote, I often find myself smashing against windmills--especially the big, spinning illusion that great creativity requires great craziness. That's why I wrote The Insanity Hoax: Exposing the Myth of the Mad Genius (Shrinktunes Media). Published in 2012, it remains the only book that explains how this fiction began with a misunderstanding of Plato, gathered ...


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