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Direct-to-Fan Campaigns Don't Diminish Album Release
By Benji Rogers (@BenjiKRogers) founder and CEO of the direct-to-fan company PledgeMusic. Direct-to-fan tools can — when used to maximum effect — become the thinnest skin between the artist and fan. The full potential is possible and exists; but only a fraction of the artists and labels out there use it. There are no real problems of scale ...
Perils of Conflating Music Listeners and Music Fans
By Kyle Bylin (@sidewinderfm), founder and editor of sidewinder.fm, a music and tech think tank. I've always been skeptical of how music startups view music listeners. There have been many times where I've read a press release or heard an elevator pitch and narrowed my eyes. The suspension of reality can be astounding at times. Music startups ...
Why the Internet is a Bad Place to Discover Music
By David Hahn (@davidjhahn), founder and editor of the blog Musician Wages. Recording music was a stupid idea. I sometimes daydream about what would need to happen in order for all recorded music playback devices to all stop functioning at once. And then, if people wanted to hear music, someone would have to actually play it. But ...
Will Budget Cuts Hurt Jazz Education's Swing in the USA?
by Joan Gaylord
Though economic indicators suggest we are slowly emerging from the Great Recession here in the United States, repercussions could echo through the jazz world for a generation. The past five or so years of extreme cuts to public school budgets--especially the arts programs-- could mean a dearth of well-trained, young musicians.“I am seeing students ...
Prediction: Major Label Will Aquire Diy Distributor
By Frank Woodworth (@GlacialConcepts), Director of Business Development at Thrillcall, a concert discovery and ticketing platform for web and mobile applications. A major label is going to buy a DIY distributor, such as TuneCore or CD Baby. This is the next logical step in the roll up of distributors. In the past five years the independent distributors have ...
The Early Beginnings of Direct-to-Fan: How Grateful Dead and Phish Made It Happen
By Virginie Berger (@virberg), founder and general manager of the creative and development agency DBTH. To cut to the chase and get at the heart of the matter, the biggest apparent challenge that I can identify for direct-to-fan is that the music industry is broken and no one has yet discovered a practical model that will allow the typical ...
Music Leads the Way in Return to Analog
A seemingly inevitable cultural embrace of analog, or what we used to call “real world" products and experiences, is underway and the music industry is very much in the forefront with indie record stores, vinyl, merch and live shows. But to hear a rep from Google speak the music industry is fetishizing the past and vinyl ...
Prediction: Apple, Google Finally Launching Subscription Services Will Be a Game-Changer
By David Dufresne (@DavidDufresne), CEO of Bandzoogle, a website builder and marketing platform for independent music artists. I think when Apple and Google finally launch subscription music services (or partner up with an existing one), and bundle them with each iOS and Android device sold, this will be a huge game-changer. It will definitely be the tipping point towards ...
Ignore the Labels if You Want to Get Signed
Ethan Schiff is an artist manager. He's on Twitter @ethanschiff and blogs on creative music entrepreneurship at www.SchiffBlog.com. Although the music industry is evolving, it is still hard for artists to get out of the “pick me" mindset, which has been drilled into bands' heads through a combination of the traditional record business model and endless ...
Do We Expect Too Much from Music Listeners?
By Kyle Bylin (@sidewinderfm), founder and editor of sidewinder.fm, a music and tech think tank. I often wonder if the music industry expects too much of music listeners. This might seem like an odd concern, considering that an equal portion of label executives seem to expect nothing but music piracy and concert going from today's listener. But hear me ...
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