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News: Opinion

The Future of Music

The Future of Music

Over the weekend, the Wall Street Journal/Europe ran my interviews with John Cale, Robert Glasper, Joan as Police Woman and Ari Picker on the future of music. Since the Europe edition is unavailable in North America and my interviews needed to be shortened to fit, I thought I'd make them available here in their entirety... Robert ...

News: Opinion

How I Listen: Future of Music Coalition's Kristin Thomson

How I Listen: Future of Music Coalition's Kristin Thomson

In our new series, How I Listen, we're asking industry leaders and artists to share how they discover and consume music. This edition features Kristin Thomson, Co-Director, Future of Music Coalition's Artist Revenue Streams Project. 1) What device(s) do you use to listen to music? At home: We have a three-zone Sonos system, including one in ...

News: Opinion

Building a Music Collection in the Digital Age

Building a Music Collection in the Digital Age

By Aarti Kelapure of Evolver.fm. Recently, my editor lamented the challenge of collecting music when we find and listen to it from so many different sources. Without a one-size-fits-all solution, we end up forgetting some of the music we've stumbled upon across services. Other times, we come across something we don't have time to listen to, ...

News: Opinion

Responding Positively to Bad Reviews with the Support of Your Fans

Responding Positively to Bad Reviews with the Support of Your Fans

By Michael Brandvold @michaelsb of Michael Brandvold Marketing. What do you do when you get a bad review of your CD? A really bad review. It is something every artist will encounter at some point in their career. How you handle it and what you get out of the review can say a lot about how ...

News: Opinion

Is Vlogging the Future of Music Marketing?

Is Vlogging the Future of Music Marketing?

By Musician and Marketing Consultant Solveig Whittle (@shadesofsolveig). Vlogging is an increasingly popular communication medium, and I think it's a largely underutilized way for indie musicians to communicate with fans, perform live, do interviews, build their YouTube subscribers, and share information about themselves and their lives. Musicians might even find it an unexpected source of additional ...

News: Opinion

Music Listening: Limited Attention, Abundant Choice

Music Listening: Limited Attention, Abundant Choice

By Kyle Bylin of sidewinder.fm. When we talk about music, these two questions always come up: 1) Has music listening become a background activity? 2) Are music listeners overwhelmed by the plethora of options available online? In this interview panel, three thinkers in music and tech — Wesley Verhoeve (Family Records), Amber Horsburgh (Big Spaceship), Refe Tuma (music blogger) ...

News: Opinion

Roundtable: Is Music Discovery a Feature or Product?

Roundtable: Is Music Discovery a Feature or Product?

By  Kyle Bylin of sidewinder.fm It's an important question. There are hundreds of websites and applications that promise to expose listeners to new music. But can they make money? Are they worth money? This is where the discussion becomes challenging for many music startups. They don't always provide value beyond what established services already do, and in many ...

News: Opinion

Perils of Conflating Music Listeners and Music Fans

Perils of Conflating Music Listeners and Music Fans

By Kyle Bylin (@sidewinderfm), founder and editor of sidewinder.fm, a music and tech think tank. I've always been skeptical of how music startups view music listeners. There have been many times where I've read a press release or heard an elevator pitch and narrowed my eyes. The suspension of reality can be astounding at times. Music startups ...

News: Opinion

Direct-to-Fan Campaigns Don't Diminish Album Release

Direct-to-Fan Campaigns Don't Diminish Album Release

By Benji Rogers (@BenjiKRogers) founder and CEO of the direct-to-fan company PledgeMusic. Direct-to-fan tools can — when used to maximum effect — become the thinnest skin between the artist and fan. The full potential is possible and exists; but only a fraction of the artists and labels out there use it. There are no real problems of scale ...

News: Opinion

Why the Internet is a Bad Place to Discover Music

Why the Internet is a Bad Place to Discover Music

By David Hahn (@davidjhahn), founder and editor of the blog Musician Wages. Recording music was a stupid idea. I sometimes daydream about what would need to happen in order for all recorded music playback devices to all stop functioning at once. And then, if people wanted to hear music, someone would have to actually play it. But ...


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