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Musicians Union Demands Major Increase In Streaming Residuals with SAG-AFTRA Support
Musicians held rallies across the country calling for streaming residuals for music in television and film even as the American Federation of Musicians and the Alliance of Motion Picture and Television Producers resumed negotiations this week. “In made-for streaming productions, we get about 25% of what we get from traditional theatrical or TV film production,” said ...
How To Write A Stand-Out Music Biography, How It Can Help Your Music Career
If you want to make it as an independent artist in the music business, it's important to diversify. One avenue many may not consider is to go into publishing. Not music publishing, but actual publishing of artist bios. Being able to thread the PR needle and craft a well-written bio can do wonders for your career. ...
10 Types Of Social Media Posts That Incite Engagement
While building a large following on social media is important to growing you online presence as an artist, engagement is perhaps event more important. Here we look at the ten types of social media postings most likely to lead to engagement. Guest post by Bobby Owsinski of Music 3.0 When it comes to social media, large ...
Bridging The Entertainment Gap Between China, The US
While music streaming is undeniably a global business, a lot of artists are missing out on certain international revenue opportunities owing to cultural and geographic differences, such as those that exist between the US and China. Fortunately, Far East Global thinks they have a solution to this problem. Guest post by James Shotwell of Haulix Music ...
Booking The Right Venue For Your Band: What You Must Know
The success of your music career depends as much on your marketing savvy as it does your skill as a musician, and being able to book a venue that's a good fit for your style of music and level of success is key. Guest post by Dylan Barlett of DIY Musician How to get the gig ...
Music Business Is Being Re-Defined By Generation Z
While for years millennials were the target demographic of most music business marketing, Generation Z has since risen up as the primary stakeholder in the contemporary marketplace, which is in turn reshaping how artists, labels, and companies market themselves. Guest post by Alyssa Golden of the Berklee College Of Music- Music Business Journal Introduction Consumer commerce ...
New England Conservatory Celebrates 50th Anniversary Of Groundbreaking Jazz Department
In recognition and celebration of the 50th anniversary of the Jazz Studies department and the Jazz Studies program, New England Conservatory is hosting Jazz50, a year- long series of concerts and events. On stage will be the distinguished jazz alumni, faculty, students and special guests offering an incredible array of musical and compositional talent. Performances are ...
What Streaming Services Pay Per Stream
Even to industry insiders, determining what exactly each streaming service pays out per stream can be a confusing and complex process, with each platform having its own unique formula for calculating what an artist actually earns. Here we break down some of the numbers in a more digestible format. In this latest post on MusicThinkTank, contributor ...
5 Trends Reshaping Music Marketing [Keith Jopling, MIDiA]
Music marketing has never been easy or straightforward and that's particularly true in this time of fractured media, shifting consumption and an overabundance of new music. MIDiA analyst Keith Jopling found five shifts and a hint of possible solutions that will reshape modern music marketing. Five Trends Changing Music Marketing Managing linear decline Managing streaming economics and ...
How To Increase Email Open Rates: 4 Tips
Email marketing is a key component of developing an artist's brand and cultivating a dedicated following, but for it to work, you need find a way to ensure your fans are actually taking the time to open and maybe even engage with the content you're putting out. In this piece, we look at four strategies that ...
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