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Jazz Bums 2
I'd like to offer a few last points here in order to clarify my position, then I'll be done with this subject. Please bear in mind that my opinions and offerings here are based on my own experiences and observations, and that I'm well aware that many will disagree with them. That said, to those who ...
Mobile Marketing Grows, but Targeting Necessary
Mobile ad spending will grow 27% to $2.1 billion in 2010, according to the Mobile Marketing Association. But while the audience for mobile marketing is growing, it's still relatively small and confined to a limited segment of the market. Marketers who employ mobile marketing to the wrong group risk turning them off according to an analysis ...
Harvard Study: 1/3 of Sales Drop Due to Digital, Creative Bundles May Be Answer
(UPDATED) A new study by Harvard Business School Associate Professor Anita Elberse looks at the loss of music industry revenue caused by single track sales and how particular forms of bundling may increase future sales. Elberse talked about her key findings with Working Knowledge. Highlights include: “when consumers start buying music online, they switch from ...
Shore Fire Media Restructures
Music-centered pr and marketing firm Shore Fire Media today announced changes designed to integrate its digital, new media and traditional media efforts. As part of the restructuring, Shore Fire has promoted Mark Satlof to SVP, Matt Hanks to VP and Nick Loss-Eaton to Director. The company also named Nick Baily to the newly created position of ...
50 Cent's 4 Rules of Fan Engagement
Even as his success has reached mega-proportions, 50 Cent has maintained a level of engagement that leaves his fans feeling that he is still one of them. Their loyalty now extends to the purchase of fashion and perfume as well as his million selling music. Robert Greene of Copyblogger shares 50 Cent's 4 Rules Of Fan ...
SoundExchange Partners with ReverbNation to Deliver Digital Performance Royalties
Royalty collection agency SoundExchange has partnered with ReverbNation to register and deliver digital performance royalties to RN's 500,000 member artists. SoundExchange collects payments for the use of recordings on satellite, internet and cable TV music stations. Artists and labels who may be due compensation should sign up at SoundExchange.com. “When SoundExchange approached us about getting money ...
Wanduta Launches Offering Musicians Health Care, Discounts and More
Think of it as an AARP for artists. Newly launched Wanduta, is a free online resource for musicians, offering a suite of benefits including access to health care, a credit card and musician-centric discounts like travel, gear and both live and online showcase opportunities. The AARP analogy fits because, like the association for senior set, it ...
As Labels Struggle, is Artist Income on the Rise?
Yesterday, I published a chart from the the Times UK showing that while record labels are suffering, artists were making more money than ever from live performance. (see chart) Some Hypebot readers, as well as, Glenn Peoples from Billboard countered that the chart's “interpretation ignores the realities of superstar-driven ticket prices...Live music is a winner-take-all market. ...
As Music Industry Struggles, Artist Income Grows
The UK's Times Online called this “the chart that the music industry didn't want you to see;" and I've been hesitating publishing it without adding context and analysis. But the more I stare at it, the more it speaks for itself. It tracks the three pillars of music industry revenue - recorded music, live music, and ...
Weekend Extra: The Subject is Cool Jazz
In the days when commercial television networks in the United States were still working their way toward the shallowness we know and love today and cable networks did not exist, there was an NBC-TV program called The Subject Is Jazz. Its host was the cultural critic Gilbert Seldes. One 1958 installment of the series explored the ...
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