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Why Music Won't Be Saved by Social Media
By Wes Davenport (@wesdavenport) from his music marketing blog. In a for AT&T, Brian Solis drops a bomb: “Hostess baked over 400,000 likes on Facebook and yet the iconic American brand is now shut down." Social media gurus/ninjas/mavens hail the power of social media to radically change a business. They write e-books, produce blog posts, and ...
How MySpace Totally Blew It's Big Relaunch
Despite a beautiful looking redesign, the new MySpace has not gained any traction. Musicians and marketers that I've spoken to say they're not seeing any increased activity; and sadly, there's an absurdly simple reason behind MySpace's dead in the water re-start. As serial music tech entrepreneur and occasional Hypebot contributor Brenden Mulligan points out, “MySpace decided that ...
From Junk Bonds to Jazz: Pi Recordings' Yulun Wang
Yulun Wang thinks of himself as a guy who can solve complex problems. He did it frequently during his nearly two-decade career in investment banking. After working as a quantitative analyst at Security Pacific National Bank, he shifted to municipal bond re-financings at Dillon, Reed & Co. But once the Internet bubble burst, Wang—who was, by ...
The 3 Pillars of Music Fan Engagement
In a previous post I talked about why it's important that musicians interact with their fans. But how often should this be done? And for how long? Can managers, labels, or interns handle fan engagement for you? Here are 3 important things to keep in mind when developing a strategy for fan engagement. 1. Authenticity First ...
Sonicbids Sold to Guggenheim's Backstage
(UPDATED) Sonicbids, one of the first major players in the d.i.y. music space, has been sold to Backstage in a deal backed by Guggenheim Partners. Backstage, which specializes in casting, auditions and entertainment industry opportunities, will now add Sonicbids' electronic marketing tools and performance opportunities for musicians. No details of the sale were announced, but it ...
Why Did Dropbox Buy Audiogalaxy?
By Eliot Van Buskirk of Evolver.fm. Most companies making strides in the cloud are big. Apple (iCloud) and Google (Drive) are front-runners in the general cloud storage space. If you count the music cloud, Amazon's also a factor, especially with its newfound abilities to autorip all the CDs you've ever bought there and sell music to ...
CD Baby Slashes Rates for Direct Digital Sales
CD Baby has lowered the rates it charges artists for download sales from it's online retail store from 25% to 9%. Several top digital music distributors and retailers are have lowered fees in recent weeks. iTunes and Amazon each charge artists and labels 30%. CD Baby says their new rates are the lowest of any digital ...
Kenny Barron: Body and Soul
Jimi Mentis in Athens has done it again. He sent along a link to this fabulous video, featuring pianist Kenny Barron at the 2010 Mariciac Jazz Festival in Marciac, France. Joining him are David Sanchez (tenor sax), Darryl Hall (bass) and Johnathan Blake (drums). Here's Body and Soul, Well You Needn't, a Duke Ellington-Billy Strayhorn medley ...
Sony Classical Announces Re-Launch of Okeh Label as Primary Jazz Imprint
SONY CLASSICAL ANNOUNCES RE-LAUNCH OF OKeh LABEL AS PRIMARY JAZZ IMPRINT Label to Put Focus on New and Established Artists Embodying “Global Expressions in Jazz” Upcoming Releases by Bill Frisell, David Sanborn and Bob James, John Medeski, and Dhafer Youssef, Among Others Sony Classical is proud to announce the re-launch of the historic OKeh label. With ...
Recording Academy Launches "#TheWorldIsListening" Ad Campaign For The 55th GRAMMYs
The Recording Academy and TBWA\Chiat\Day have teamed for the sixth year to promote the 55th Annual GRAMMY Awards with the ad campaign “#TheWorldIsListening." “#TheWorldIsListening" campaign features both established and up-and-coming artists across a variety of print, out-of-home and digital communications, as well as three TV commercials. The first commercial, “Slammed Door," tells five-time GRAMMY winner and ...
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