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![In A Seismic Shift, More Of Gen Z Get Their Music From Spotify Than YouTube [MARK MULLIGAN]](https://s3.amazonaws.com/allaboutjazz/photos/news/spotifylogo200.jpg)
In A Seismic Shift, More Of Gen Z Get Their Music From Spotify Than YouTube [MARK MULLIGAN]
The common wisdom for the last few years is that teens use YouTube as their primary conduit for music discovery and consumption. But Mark Mulligan and the MIDIA research team took a deep dive into new data and found a seismic shift underway. By Mark Mulligan of entertainment industry analysts MIDIA It is still common to hear ...
