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Killing Itself to Live: How the Record Industry Conceived It's Own Demise
Kyle Bylin, Associate Editor Throwaway culture, while, perhaps, not limited to commercialized music, appears to stem from highly and quickly popularized songs that are file-shared and listened to for a short period of time. And are, then, later deleted or 'disposed of' from the listener's computer or MP3 player, typically, once the song starts ...
Myspace Cuts 66% of International Staff
In a second wave of major restructuring, MySpace announced this morning that it will cut 300 of its 450 international staffers and close at least four overseas offices.. The moves on the heels of Facebook passing MySpacein both visitors and page views in the US and worldwide and just a week after the social networker reduced ...
Success Begins in the Niche
niche: a specialized market; a place, employment, status, or activity for which a person or thing is best fitted; a habitat supplying the factors necessary for the existence of an organism or species In the new music industry, success begins in the niche. Start where you are wanted. Use that base to ...
Youtube Rolls out 6 Incremental Improvments
Rather then a big splashy make-over, YouTube has been rolling out an ongoing series of changes and improvements that marketers and uses should pay attention to. Download MP4 Files of Your Own Videos: You no longer have to panic when your computer crashes and you lose the original files of videos. Find the video you ...
What the Ad Industry Thinks of the Music Industry
Is this what the adverting industry thinks of the music industry? “Music is sort of like a municipality, like water from a faucet: free, of acceptable quality. If you want a more savory experience, there is always the bottled variety. In fact, this paradigm shift is already behind us." Ouch! The solution? “Our answer ...
"Mom, I Need Help Marketing My Music"
According to eMarketer, there are 32 million moms online in the US today, and the number is growing. A new pr and marketing program from Child's Play Communications dubbed Music Moms hopes to tap into that market by putting music in the hands of influential mommy bloggers. Music Moms reviews music across all genres including children's ...
Sirius Launches iPhone App Sans Stern
Sirius XM has released a long due official iPhone and iPod Touch app. The service is free for Sirius XM subscribers and $3 a month for others. 120 channles of news and music from Sinatra to Sprinsteen are covered, but missing from the mobile device lineup is some major league sports, NASCAR and...Howard Stern. Sirius XM ...
Senate Passes Webcaster Settlement Act 2009
The U.S. Senate has passed the Webcaster Settlement Act of '09. A similar bill passed the House several weeks ago. If signed by the President, the bill would suspend controversial royalty rates set by the Copyright Royalty Board while online broadcasters negotiate with labels, publishers and other rights holders. Many webcasters say ...
Video: Twitter and the Death of Rock Criticism
THIS IS A MUST WATCH: At the 140 Characters Conference, Rolling Stone and Idolator critic Christopher R. Weingarten shared a witty and all too true overview of how music blogs, album leaks and Twitter are changing the role of the music critic. “Crowdsourcing killed indie rock...because people have awful taste...". Watch it, chuckle and ...
Your Online Music Marketing Report Card
This guest post is from Nick Crocker who runs Native, a digital agency based in Australia. You can read his blog or follow him on Twitter. Not every artist needs an A+ online. But everyone needs at least a C-. The challenge for independent artists, label managers, artist managers and anyone working with artists ...
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