Results for "HypeBot"

Creating Better Youtube Videos

December 9, 2009

I've been researching adding some original video to Hypebot or perhaps creating a This Week In Digital Music that's more consumer oriented and syndicating it via one of the music sites. (Anyone interested?) At the very least, expect a bit of Flip video action from MIDEM this year. This led me down the rabbit hole of ...

Apple Buys Lala

December 9, 2009

(UPDATE 2) An Apple spokesperson confirmed on Sunday that Apple has bought Lala.com. Apple is reportedly close to acquiring Lala. “Talks are very advanced." according to CNet. “One of the sources said that the sides have already agreed on terms and have only to sign a final agreement." Exactly what Apple's plans are for ...

Analysis from Around the Net on Lala + Apple

December 9, 2009

ars technica: “...for the moment, there's nothing about the purchase that seems to provide the company with any key technologies it was missing in terms of diving into markets. Until another company demonstrates that there's money to be made (or iPods to be sold) through streaming, there's no reason to think that a move of ...

Vote: Is Streaming the Future of Music?

December 9, 2009

Vevo Launches Tonight. What to Expect.

December 8, 2009

WHO: Universal, Sony and YouTube put it together. The Abu Dhabi Media Company invested $300 million. WHAT: Videos and other music related content, some of it exclusive, from Universal, Sony, EMI (who signed up just yesterday without an equity stake) and many indies, but not WMG. Ads from 20+ national brands including AT&T, McDonalds and MasterCard. ...

Read This Now: Musicans - Please Be Brilliant or Get out of the Way

December 6, 2009

“The future does not fit in the containers of the past." “...musicians need to drop the notion of making money from CD sales through record labels and concentrate on making money from the experiential awareness that surrounds their brand; a brand they own, no one else. The downside to this for musicians is that they need ...

Mobile Marketing Grows, but Targeting Necessary

December 6, 2009

Mobile ad spending will grow 27% to $2.1 billion in 2010, according to the Mobile Marketing Association. But while the audience for mobile marketing is growing, it's still relatively small and confined to a limited segment of the market. Marketers who employ mobile marketing to the wrong group risk turning them off according to an analysis ...

Harvard Study: 1/3 of Sales Drop Due to Digital, Creative Bundles May Be Answer

December 6, 2009

(UPDATED) A new study by Harvard Business School Associate Professor Anita Elberse looks at the loss of music industry revenue caused by single track sales and how particular forms of bundling may increase future sales. Elberse talked about her key findings with Working Knowledge. Highlights include: “when consumers start buying music online, they switch from ...

Shore Fire Media Restructures

December 6, 2009

Music-centered pr and marketing firm Shore Fire Media today announced changes designed to integrate its digital, new media and traditional media efforts. As part of the restructuring, Shore Fire has promoted Mark Satlof to SVP, Matt Hanks to VP and Nick Loss-Eaton to Director. The company also named Nick Baily to the newly created position of ...

MOG Launches $5 Music Streaming Today

December 3, 2009

UPDATE 2: MOG.com is live. Read my “first look" here. MOG's All Access premium music service goes live in the U.S. today (12/2) at 7 AM PST. MOG promises a deep on-demand library for $5 a month with a free trial offered at launch. All four major label groups have signed on. Watch a MOG intro ...