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Greg Rollett: Leverage Other People's Audiences
Social media gives everyone a voice, but not all voices are created equal. As an indie musician, you have to understand that some people have bigger, wider and more responsive audiences that you do. All the music marketing teachers, coaches and bloggers out here today (including me) tell everyone to create content, blog, blog, blog ...
Mike Volpe: How to Improve Your Online Presence
Artists in the digital age have a big advantage, because so much of marketing and building brand today is based on publishing remarkable content, and that is what artists do professionally. Artists should find a medium - blog, podcast, video, photos, images - and publish content online and build an audience for that content, which will ...
Dan Schawbel: The Social Media Basics
Although social media allows you to connect with fans, build an online street team, and sell more albums, email marketing converts more, so you should invest in it. Make sure you integrate all of your social accounts and that you have profiles on the top networks, including Facebook and Twitter. This way, your fans will be ...
Justin Boland: "We're All Just Numbers..."
I want to thank Kyle Bylin for the opportunity to speak on this, because I add a dissonant note to the Social Media Day celebration. See, I'm not the biggest fan. The most important thing for artists to keep in mind about Social Media is that someone else owns it. Someone else makes money off ...
Voyno: Is Social Media Killing Your Band?
In the few short years since Social Media has invaded our lives many artists have been steamrolled into picking up the technology, but few have been trained in how to use SM. Not that there is a huge difference between how an individual uses Twitter vs the way a band uses Twitter, but there is a ...
Mike King: 5 Social Media and Online Marketing Tips
Mike King (@atomzooey), Director of Marketing at Berkleemusic and teacher of Online Music Marketing with Topspin, sentin this informative post: 1. Social media is a tool which amplifies existing efforts. These are not my words (I think it's from Jeff Jarvis?), but it rings true to me. Folks talk about the importance of ...
9 Things You Need to Know About the Internet
John Naughton, a professor of the public understanding of technology at the Open University, has published a brilliant overview of everything you ever need to know about the internet in the Guardian. In his essay, he goes over nine of the big ideas that are central to understanding this massive technological force: Take the long ...
Sonicbids Adds Execs from monster.com and Yahoo
Fresh off its acquisition of ArtistData, Sonicbids has expanded its executive team and board of directors. Former Monster.com CFO Martin Kelleher has been named Chief Operations and Financial Officer and former Yahoo product manager Nitzan Achsaf will step in as VP of Product. ArtistData founder Brenden Mulligan had been named VP of Strategic Partnerships after last ...
MOG Expands to Roku, iPhone
Music streaming service MOG has expanded its reach with the a new deal to offer access via the popular Roku tv setup box and Apple's approval of its iPhone app. For $5 -$10 a month, Roku customers can access MOG's 7.5 million songs via their TV sound system or other connected device. The iPhone app, which ...
How to Submit Indie Music for the Grammys
The RIAA and their Grammy Awards are easy targets for independent minded artists. But few would deny that it would feel pretty good to win of even be nominated for one; and submitting your music for consideration is easier than you think.The Recording Academyis welcoming all record labels/media companies to participate in the 53rd ...
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