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Adults Listen to Radio 24 Hours Each Week
Listeners ages 25-54 listened to radio on average of 24 hours each week during a spring survey done by nielson research. This rate is nearly 7.5% higher than the 12+ population and is consistent with last year's findings. As counterintuitive as it may seem, commercial radio is still a fairly dominate force in our cultural lives. ...
Youtube Launches New Music Landing Page
If you don't know exactly what you are looking for, YouTube and its millions of videos can be a bit overwhelming. To help guide visitors through the clutter YouTube has launched a new music landing page (here) Their revamped music page-- part of a redesign that started with shows and movies pages--showcases the most viewed music ...
Jackie Otero's Summer Reading List
Jackie Otero (@jackieotero) is a music business professor at Full Sail University, consultant, and writes an “Industry Insider“ column for alternative music publication The Comet. Here at Hypebot, we are rolling out our summer reading lists, written by some of the leading thinkers in the industry. If you happen to be in that crowd, email me ...
TourIntel Offers Concert Histories and Statistics
The live music industry is having a difficult summer, and when times are tough accurate information about what shows are being booked becomes powerful. Online industry trade CelebrityAccess extends its reach as the source for that information with the launch of TourIntel, a new live entertainment business intelligence service. A Decade Of Data Presented Graphically: TourIntel ...
Seth Godin: Get It Right for 10 People
Don't Go For The Masses, Go Direct To Fan Major labels are mass marketing power giants; it's what they do. Before the advent of the social web, they were the only way to reach the masses. Due to their influence on commercial radio stations, at big-box retail outlets, and on television, much of this remains true. ...
Don't Go for the Masses, Go Direct-to-Fan
Major labels are mass marketing power giants; it's what they do. Before the advent of the social web, they were the only way to reach the masses. Due to their influence on commercial radio stations, big-box retail outlets, and television, much of this remains to be true. If an artist wants the general public to become ...
Hypebot and MTT Voted Top 50 Indie Music Blogs
To the surprise of Bruce and I, there is a company that awards indie music blogs for the “awesome content they contribute“ to the web. More surprising still, not only did Hypebot get nominated one of the top 50 indie music blogs of 2010, but so did Music Think Tank. From our understanding, the winners were ...
Determining the ROI of Social Media Marketing
In a recent Forrester study, analyst Augie Ray suggests that marketers trying to determine the ROI of their social media marketing need to look beyond dollars and cents and consider using a Social Media Marketing Balanced Scorecard instead. This way, marketers will be able to evaluate a diverse set of short- and long-term benefits that are ...
Google Hires Top Industry Attorney to Jump Start New Music Service
Google has hired well known music attorney Elizabeth Moody to negotiate with record labels, music publishers and other rights holders for a planned Google Music service. Sources close to recent negotiations with the label groups concerning similar music streaming services say that each of the four major labels are voicing different concerns making uniform--and profitable--deals difficult. ...
5 Reasons That You Still Might Want to Sign to a Record Label
Yesterday's guest post 5 Reasons Not To Sign A Record Deal drew some passionate comments both in support of and against the value that record labels bring to artists. In my classes at Berklee I find the same polarized sentiments: either “record labels are evil thieves" or “I want be be a big star and record ...
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