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The Great Indie Music Conspiracy
If I understand this “theory" correctly, an entire cottage industry has been erected around indie music and companies and bloggers like myself and others have been leading these poor and helpless musicians off a cliff like buffalo, only to be taken advantage of by businesses and gurus more than willing to take their money. We're peddling ...
Mashable's Top 10 Twitter Tips for Musicians
Twitter is the most useful tool ever created to grow the artist/fan connection. A few, like Amanda Palmer, have even figured out how to make some money using 140 charracters. Tweeting seems incredible easy. Just type in what you're doing and share it with hordes of adoring fans. But in truth there's a lot more to ...
Presumptuous Much: A Tale of Uncommon Heroes
Last year, I did a brief speaking engagement at a local university. I had been working for a concert promoter and we were in the midst of producing a free music event series for area students. We weren't having much success getting the fliers for the show up around campus—due to their surprisingly strict policies about ...
Study Says Twitter Followers Are Better Than Facebook Fans
A new report says Twitter users who followed a brand were 2X more likely than Facebookers who “liked" them to say they might make purchase. Marketers may argue that the artist to fan relationship is deeper than with a deodorant and better served by Facebook than 144 characters. Then again, there are levels of fandom. In ...
The Music Venture Capital Business Model
This guest post is by Wesley Verhoeve (@wesleyverhoeve); he is an artist manager, producer, curator, and the founder of Family Records. As the music business evolves and moves beyond the antiquated copyright exploitation model, it makes increasing amounts of sense to further explore the thoughts I've shared on the parallels between the future of our business ...
The End (and Beginning) of Music as a Loss Leader
With the news that Best Buy will be cutting the store space allocated to CDs this holiday season, it's important to remember the reason why they're in the business anyways. Hint: It's not because they care about the music. All of the plastic discs they've been hocking over the years serve only one purpose: to sell ...
Study Predicts Big Growth in Digital Music by 2014
IE Market Research's Global Digital Music Forecast for online, mobile, and subscription channels predicts that retail revenues will increase to $32.5 billion by the end of 2014.The forecast sees most of the growth coming via music subscriptions both online and mobile. Other key findings: There are now 832 million paid users of digital music worldwide and ...
Tom Whalley Exits Warner Bros. Records. as WMG Names New Executive Team
(UPDATED) Tom Whalley, who has served as Chairman and CEO of Warner Bros. Records since 2001, is leaving the label in a shakeup that substantially changes the makeup of the exectuive suite. The new team includes Rob Cavallo (currently WMG's Chief Creative Officer), who will serve as Chairman, Todd Moscowitz (currently EVP at Warner Bros, CEO ...
"The Mystery is Gone and Artists Just Start Looking Like Normal People That Aren't so Special," Says Kevin Breuner of CD Baby. Interview Part Two.
In the second segment of my interview with Kevin Breuner, who is the Marketing Project Manager at CD Baby and host of the DIY Musician Podcast, we talk about the singular model of success that the record industry operated under, why musicians need to think of themselves as entrepreneurs, and The Great Reset occurring in the ...
Mitchell Wolk Leaves ADA, WMG Names New Leader
Alternative Distribution Alliance, the indie distribution arm of Warner Music Group (NYSE: WMG) just announced a succession plan that will see company veteran David Orleans named President succeeding Mitchell Wolk. Orleans will not inherit Wolk's other title as CEO and will instead report to Mike Jbara, President and CEO of WEA, WMG's U.S. Retail Sales and ...
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