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Modern Touring: New School Tricks With Old School Hustle
Here we explore how both forward thinking entrepreneurial artists and music tech companies like Bandsintown are pushing the envelope on how they market themselves in order to launch successful tours. Guest post from AWAL “I don’t like the VIP section. I prefer the mosh pit.” You won’t find Fabrice Sergent backstage, or, god forbid, pressed against a ...
How Analytics Make All The Difference In A&R, Marketing
In this piece Chaz Jenkins explains why implementing a broader approach to analytics is key to an effective marketing strategy, and why only looking at past data simply doesn't provide enough information. Guest post by Chaz Jenkins of ChartMetric On my first day in a new role a few years back, a colleague asked whether I’d ...
Mixcloud Inks Merlin Indie Licensing Deal
Radio-like streaming platform Mixcloud has signed a multi-year direct licensing agreement with global indie label rights agency Merlin. Mixcloud recently closed similar deals with Universal Music Group and Warner Music Group, in the run up to the planned launch of a paid subscription service. Mixcloud offers listeners access to 15 million radio shows, DJ mixes and ...
Meta Trends That Will Shape Music Industry In 2019
As the music industry closes the door on 2018, some of the promised technologies of the year, like blockchain and AI, hit the world of music with more of a fizzle than a bang, but 2018 did deliver some indicators for what meta trends will likely have the most impact as we move forward into 2019. ...
Music Piracy: No Longer In The Headlines, Still A Headache
While the rise of streaming and the music industry's at least partial financial recovery have sidelined music piracy as a topic of major concern, the illegal acquisition of music online continues to be an ever-present issue. Guest post by William Glanz of SoundExchange The growth of music streaming and the music industry’s financial recovery have pushed ...
eMusic Blockchain Token Sales To Launch, Despite Ongoing Payment Problems
Indie digital music retailer eMusic will open the sale of its eMU Tokens to the public outside of the U.S. on Monday. November 26. The tokens are part eMusic's blockchain project that could be hampered by its ongoing payment struggles that have seen a number of major and independent labels and distributors pull their catalog off ...
Growing A Music Career While Protecting Your Mental Health
Sonny Stuart Winter shares advice for music industry hopefuls by recounting his experience from age 15 putting on music events and how it led to a successful industry career. Later, he talks about the role of social media and mental health, and how they relate to the music business. Guest post by Sony Stuart Winter If ...
Diversifying The Music Industry - A Local Approach
In this op-ed, we look at the UC Theatre Taube Family Music Hall, an independent venue based in the Bay Area which functions as a nonprofit giving underrepresented youth from diverse racial and socioeconomic backgrounds opportunities for success in the music industry. Guest post by David M. Mayeri and Robyn Bykofsky The UC Theatre Taube Family ...
Record Stores Follow Black Friday with Small Business Saturday Exclusives, Sales and Events
The team and growing network of indie stores behind Record Store Day are celebrating both Black Friday and Small Business Saturday this weekend November 23- 24 with an extensive array of exclusive releases, special sales, in-store performances, signings and events. Most exclusives (extensive list below) will debut on Black Friday. But on Saturday, Record Store Day ...
Streaming Breathes New Life Into Older Record Catalogs
As the rise of the streaming industry continues to alter the ways in which listeners consume music, we're starting to get a better handle on what some of these changes look like. One change that's been a benefit to artists is the revivification of their older work, or “catalogue" material, with more listeners reaching back to ...
