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Make It Count - 1 out of 4 Apps Are Used Only Once
More and more, artists are looking to release apps to distribute extra content and connect with their fans. Companies like Mobile Roadie and SoundAround provide artists with great solutions to create apps, but do fans even use them? According to a new study released by Localytics, 26% of all apps are only used once after installation. That's ...
Bamboozle Rewards Loyal, Social-Media Savvy Fans
The annual three-day music extravaganza that is Bamboozle doesn't kick off until April 29, but in the meantime, the festival is striving to keep their biggest fans engaged. They have now launched their fan appreciation program called BoozleTwist. The program, powered by CrowdTwist, allows fans to earn points for online promotional activities like following Bamboozle on ...
EMI CEO Says Citi Takeover Relieves Pressure
In an extensive round of media interviews and meetings with staff yesterday, EMI CEO Roger Faxon sent a singular message: Citigroup's acquisition and recapitalization relieves pressure on the music group and makes it possible for EMI to “pay attention much more directly to the operating performance of the business and to driving for growth in the ...
Citi Takes Control of EMI, Wipes out $3.5b Debt
(UPDATE 2) EMI, the world's fourth largest label group along with a successful publishing division, are now controlled by one of America's largest banks. As predicted, Citigroup seized 100% of EMI Group Ltd. from financier Guy Hands and his Terra Firma group in a restructuring that saw the company's debt cut from nearly $5.5 billion to ...
Is the Format Replacement Cycle Over?
When the CD format came out, fans upgraded their LP collections, igniting a boom in sales that lasted from 1984 to 2000. When the MP3 format trickled up from the tech-geek community, fans ripped their CDs to their computers and downloaded free digital files of the web, causing a decline in sales that has lasted from ...
Why Any Seat at Music Hack Day is More Valuable Than a Front Row Ticket to the Grammys
“Technological change is discontinuous. The monks in their scriptoria did not invent the printing press, horse breeders did not invent the motorcar, and the music industry did not invent the iPod or launch iTunes." - Jason Epstein, The New York Review Of Books Epstein's ...
Does Spotify Pay Major Labels More Than Indies?
The utopian dream of the Internet is that it makes artists equals. Each can have their music available on iTunes and have a webpage to call their own. But do major label artists make more money per stream on Spotify than the indies like the xx? New reports hint that this may be the case. It's not ...
10 Expert Insights into Great Music Marketing
This post is by Hypebot intern Hisham Dahud. His Twitter: @HishamDahud. This past weekend, the California Lawyers for the Art's held their 28th Annual Music Business Seminar at Ex'pression College for the Digital Arts in Emeryville, CA. Here were some of the highlights: On getting a marketing and distribution campaign started: Danny Dee Aguayo of Topspin Media ...
Why I Think Video LPS Are a Good Idea
DFTBA Records President and co-founder Alan Lastufka has joined MTT as an author. In his first post, he talks about his experience of releasing a Video LP on YouTube. So far, he can't find many disadvantages. For fans, labels, and managers the positives of a Video LP are vast. Given how much music consumption happens on ...
What Makes Facebook Fan Pages so Succesful: Lessons from Linkin Park and the Major Brands
Almost overnight, Facebook Pages have become one of the most powerful tools in the music marketing toolkit. But beyond the massive number of eyeballs that Facebook offers, why are Fan Pages so powerful? During a MIDEM session last week with Rachel Masters of Red Magnet Media, Aaron Ray of management and new media firm The Collective ...
